[VIDEO] How to get your salon ‘found’ by new clients in their salon search results

Word of mouth is great. Old-fashioned ‘offline’ salon marketing works too. But there is ONE major way people are now looking for salon or spa services in your local area. And if you can’t be found when they search on their smart-phone and look at the salon search results, you’re missing out on 90% of…

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Selling your salon? Before you do… [VIDEO]

What really matters to a prospective buyer – and the nonsense business brokers, accountants and your closest friends will tell you. “I’m going to put my salon on the market,” said a confident young lady on the phone to me the other day. “I’ve worked hard for five years, it’s time to start a family.”…

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The dumbest salon business advice

I’d be filthy rich if I had a dollar for every time a salon or spa owner has told me “My product suppliers provide all the marketing I need…” The image you see here is the kind of marketing ‘advice’ some product suppliers are handing out to their retail partners. (I’ve blotted out the name…

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A Salon Owner’s Story

Nina Murray joins us from the little lakeside town of Moses Lake in Washington State, about a three hour drive east of Seattle. “I graduated from Massage school, top of my class, in 2009 and started my business, Knot Release Therapies (www.knotreleasetherapies.com), as soon as I had my license in my hot little hand. I…

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[VIDEO] Christmas in Your Salon; How to ‘Smash it’!

There’s no doubt about it, the few weeks leading up to Christmas is THE big trading opportunity for the year for almost all salons & spas. But…if you’re going to wring every last dollar out of it, you have to plan your promotions and marketing with military precision. Here’s a short excerpt from a webinar…

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[VIDEO] The simple salon promo that doubled sales

Veteran Worldwide Salon Marketing member Nicole Panayiotou reveals how a simple one-page ‘product trade-in’ promo template she downloaded from the Million Dollar Salon Marketing Resources Library brought in nearly $9,000 in product sales…plus $15,000 in services…in just 6 days last week, almost doubling her average weekly sales… What are you waiting for? For a ridiculously…

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Salon Marketing 101: Getting clients online

by Greg Milner, CEO Worldwide Salon Marketing As the owner of a company which builds and maintains websites and online marketing systems for hundreds of salon & spa businesses, I get a LOT of questions thrown at me from salon & spa owners totally confused about what matters online. And that’s understandable. Online marketing is…

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WSM Member Wins Major Business Award

Congratulations to Rachael Martin of Guys and Dolls in Bunbury, Western Australia. Rach joined Worldwide Salon Marketing way back in 2007 – and used the tools, templates and resources in the Members Only Million Dollar Resources Library to turn her business into a powerful cash-generating machine. So much so, she’s just won Young Business Achiever…

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[VIDEO] How Louise sold $15,350 in salon memberships

Want to bring in a PILE of cash to your beauty or hair salon business, but don’t know where to start?  Louise Adkins of Lavish Skin in Benalla, Victoria has been a Member of WSM’s marketing program for 9 years, but she’d never tried selling memberships to her clients like this before. After watching a…

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Hair extensions – Very Profitable, but you still need to sell it HARD.

Hair extensions are one of the most profitable services for any salon. But you can’t simply post a glossy picture and hope for the best. Like all direct response marketing, it still needs to be accompanied by a compelling OFFER, and reasons to call you NOW (eg, scarcity, limited to the first X to call…

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