[VIDEO] How Peta got 30 new clients

Peta Hyde owns a successful salon in Caloundra, Queensland, just south of the Sunshine Coast. She’s been a Member of Worldwide Salon Marketing’s top-level My Social Salon marketing & coaching program for a long time. So she knows that successful salon marketing and advertising is about taking lots of action, simultaneously…not doing one thing and…

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Who and where is your Starving Crowd?

Recently, a relatively new member of Worldwide Salon Marketing conducted a marketing campaign in a little outback country town where her tiny two-person salon is located. When she released the promotion for sale, she was astounded when she collected more money in three days than she normally takes in three weeks. How? Because she’d discovered…

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Berocca – Same Product, Different Message

History is a great teacher, mainly because great ideas are always great ideas, no matter when they were dreamed up. Got a product or service you’ve been selling for years, tearing your hair out trying to think of ways to improve the product? Then it’s time for some lateral thinking, because there’s probably nothing wrong…

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[VIDEO] How Sharon took an extra $2,100 in 2 days…

When we launched the new Salon Accelerator marketing program a few weeks ago, salon owner Sharon Fisk was among the first to sign up. And she got immediate results. Using a promotion downloaded from the Million Dollar Resources Library, Sharon’s little two-person salon in the West Australian country town of York took an extra $2,100…

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[VIDEO] How Carolyn turned her ordinary salon into an extraordinary global business

Play video below. When Carolyn Evans bought an ordinary suburban salon in Brisbane a few years ago, she had no idea it would turn into an international consulting business with clients from all over the world. But that’s the power of the internet – if you seek out the right help, and put it into…

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[VIDEO] How to Grow Your Salon Business and Get ‘Off the Tools’

Pearl of Beauty salon owner Amber Clayton was working on clients full time and struggling to grow her business when she joined Worldwide Salon Marketing in February 2014. Now, little more than a year later, she has four full-time staff and is completely ‘off the tools’, spending her time training and mentoring staff, and most…

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[VIDEO] Why ‘old-fashioned’ salon marketing still works

[VIDEO] Why ‘old-fashioned’ salon marketing still works – Two interviews with salon owners who swear by the effectiveness of ‘old-fashioned’ hard copy marketing. These videos were recorded about the time when it seemed many salon owners had become seduced into thinking that modern marketing was all about social media, email and text messaging…because it’s (allegedly)…

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Life Before Facebook

Life was so much more difficult before Facebook. Achieving really important goals was such an obstacle course. As it is today, your friends were always vitally interested in what you were eating for breakfast. But you had to go find your Kodak Instamatic, take the shot (black and white, of course), send it off for…

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Planning your salon marketing – are you up to the task?

A salon owner once asked me – with a completely straight face – if I could write her an ad that would flood her salon with customers and turn her business into a thriving cash machine. Overnight. In other words, “give me one perfect off-the-shelf, simple solution to a complicated, multi-faceted, ever-changing and, more to…

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