[VIDEO] Thinking of selling your salon business? Three CRUCIAL tips to increase your sale price…

Thinking of selling your salon or spa? In this video, Worldwide Salon Marketing founder Greg Milner explains the HIDDEN value in any hair or beauty business almost never realize… FREE online analyser: CHECK YOUR WEBSITE FOR ERRORS HERE

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The Cafe Owner Who Sat on a Stool

Dear Diary, The other day I called in on a cafe that I occasionally visit on the way to work. I’ve gotten to know the owner a little, over the years, and on this day, the cafe was empty and she was sitting on a stool, tooling around on her phone. “Hi Cindy, how’s it…

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Trolls on social media

Tuesday, March 21, 2017. A little bit east of Rottnest Island.  A richly varied day. Eight o’clock this morning I’m in a video meeting with Leanne Galea, owner of the private label salon products company U Brand in Sydney, thrashing out the details of how we’re going to drive new leads into her website. Last…

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You’re Losing 90% Of New Business – Here’s Why

There’s a high chance you’re losing more business than you’re gaining – and it’s going right to the pocket of your competitors. Why? Read on… We all know Google. We search everything on it. Heck, our entire lives are surrounded by Google. “Google it,” we always say. And that’s just it: people are Googling you. They’re searching for your business. Which…

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Greg’s Diary – The Salon Industry, a definition of insanity.

Thirteen years ago this month, I started coaching and supplying marketing resources to the salon industry. I guess I must have spoken to literally thousands of salon & spa owners all over the world in that time. Many things have changed. When I started Worldwide Salon Marketing in February 2004, smart phones hadn’t been invented.…

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Find more clients through Instagram

Do you ever wonder, how ‘that’ business has more than 100K Instagram followers? A strong online following in today’s day and age, is classified essential. And, if you want to be seen as a successful business owner, you will need to stay tech savvy and continue to have a strong online presence. So, here are…

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Free Salon Website Checklist – is your salon’s website bringing you a ton of new clients every month?

In the Melbourne suburb of Berwick, Leiza Cester’s Allura Hair Boutique gets more than 120 calls every month from prospective clients finding her in a Google search. In Hobart, Tasmania, Effie Tsopoulos’ Escape Beauty Lounge gets more than 150 calls every month from prospective new clients. If YOU aren’t getting that kind of response from…

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The Biggest Salon Advertising Mistake

Most small business owners don’t have much of an idea of what exactly they expect out of an advertisement. Mostly they believe it is just informing the public about all the services that they offer. While the purpose of most advertising is just that, there is a problem with this kind of advertising. They will…

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How to Create A Client-Attracting, Money-Making Ad That Actually Works for your Salon

No salon advertising, no matter how well written, is worth spending money on unless it has a great offer. Take a look through the newspaper. It is astounding how many business owners have spent good money to buy expensive ad space, and filled it with nothing more than a big business card. Unless you’re letting…

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Getting Started On Instagram

With more than 400 million users – Instagram is today, one of the leading platforms successfully helping business owners establish a name for themselves in the world of social media. Imagine having an audience of 400 million who can see the services and products you are offering? Sounds unbelievable, right? Well the truth is ……

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