Why Google sent a helicopter to our office…[VIDEO]

Next time you post a promotion on Facebook, or send an offer to your clients by email or SMS, take a moment to think about this: “If the world’s biggest, richest, smartest internet marketing company (Google) thought that promoting its business purely online was THE answer, why would it send a helicopter – one that…

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Body Art: This might look creepy at first….

This is NOT an artificial leg… No, it’s the latest in 3D Tattooing…so life-like it’s enough to make your skin crawl!

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The Salon Business Crystal Ball – Predictions for 2014

“My interest is in the future because I am going to spend the rest of my life there.” C.F. Kettering Jokes aside, there WILL be great shifts in the hair & beauty industry this year. Some will be brought about by technology (mobile apps, for example), some will be caused by changes in consumer behaviour,…

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For when you WISH you could find somebody to do all that marketing for you….WSM launches new salon marketing ‘Superhero’

I’ve often been asked by salon owners if I could help them “find somebody who can do all my salon marketing for me.” Write all the advertising copy, arrange all the promotions, do all the blogging, social media, video production and editing, search engine optimization, website changes, reputation management and a hundred other highly-skilled tasks…

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Bad publicity – a Case Study on How to Handle a PR & Salon Marketing Disaster

Most salon owners have nightmares about this: a disgruntled client goes to the media, and suddenly you have TV cameras aimed at you, and A Current Affair is bad-mouthing your business to thousands of viewers. Or your client creates a storm online – anonymously, of course – with humiliating reviews on Yelp, Google or other…

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“IT WORKS” says Toronto salon owner

When Nadine Bastien Smellie of Aphrodite’s Sanctuary in Toronto joined Worldwide Salon Marketing in 2010, she was renting a chair in somebody else’s salon. How things have changed; in this review posted on TrueLocal, Nadine tells the story of how she went from being a chair renter to owning her own salon, with two full-time…

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[VIDEO] Is your salon marketing shallow, or deep and strong? Salon marketing ideas you probably haven’t though of…

A salon owner wrote to me a few weeks ago, bemoaning the fact that “I’ve run out of salon marketing ideas. Everybody’s doing package deals now, value-added offers and so on. It’s frustrating, if we all do it, there’s nothing to help the customers differentiate between us any more….” That kind of thinking betrays a…

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Your $100 Gift Voucher from Google – use it to drive more clients to your website!

PPC or Pay Per Click advertising works. If it didn’t, Google wouldn’t have grown into one of the world’s biggest companies in less than a decade. It works for millions of small businesses all over the world. If you’ve never tried it, here’s your chance. And we’ll set up the entire process for you, write…

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Why is ‘Selling’ Such a Dirty Word? Selling Retail in a Salon

There’s an old joke my brother tells quite often, because a) it’s at his wife’s expense, and b) it’s not completely untrue. You see, his wife’s credit card was stolen a few years ago. He didn’t report it for a month because the thief’s rate of spending was less than hers. Ha ha, get it?…

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Salon Marketing; here’s what you’re missing out on in the headlong rush to social media…

‘Everybody’ is rushing headlong into social media, Facebooking and Instagramming themselves into a lather of red-faced emotional excitement. It’s the bright shiny object, and the ‘experts’ are shouting at whomever will listen, “don’t bother with anything else, Facebook etc is where you need to be.” Well, let’s get a little perspective here. Sometimes, you need…

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