[VIDEO] “Is Poor Training Killing the Beauty Industry?” Have your say now…

Young beauty therapists are getting a bad rap all over the country for a perceived lack of competence, bad attitude and under-developed social skills. But is it all their fault? There’s a widespread belief that beauty colleges are taking just about any student with a pulse, rushing them through a short course, and shoving them…

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[VIDEO] “Would you like snails with that facial Ma’am?” How this salon’s marketing went viral, and got millions of dollars worth of free publicity.

I’ve been nagging salons and spas for years; “Find a Niche – or die.” If you continue to try to be all things to all people, you’ll never be anything of much value to anybody. Two examples of exactly that kind of ‘niche thinking’ leaped out at me from my newspaper this morning. The first,…

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Is the Sales Prevention Department working at full steam in your salon?

The Sales Prevention Department is one of my favourite departments in any business. All businesses have one, some more finely tuned than others. A stand-out in my neck of the woods is a local premium car dealer. Not once, but twice has this dealer missed out on a lucrative sale because their SPD did such…

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[VIDEO] Online review sites – Is Your Salon’s Reputation Being Trashed…or Treasured?

The world has changed. Just a few years ago, your clients might tell a handful of people about their experience – good or bad – in your salon. Now, they can tell millions with the click of a mouse, thanks to the proliferation of review sites online. Review sites have become a major cog in…

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Salon Marketing 101: do you make these dumb mistakes when you email clients?

I get literally hundreds of emails every day. And I don’t mind, because I study a lot of them for clues to getting better response to my own email marketing. So, if you’re using email to market to your clients, here are a couple of things you need to pay attention to. Here’s what NOT…

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The Salon Business – at least your clients don’t HATE you!

It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a…

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Salon Marketing Online – How to Completely Dominate Your Local Market

There are many ways to dominate any given market in the salon & spa industry. You can have product dominance, when your product or service is the only such product or service in your area. You can have demographic dominance, where more people in any given demographic come to your salon as against all the…

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[Research] From the ‘Good Grief’ Department – Read this if your salon clients are ‘missing in action’

Sharp-eyed Worldwide Salon Marketing member David Wood of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert. David sent me an article written by a purported ‘expert’ on customer retention that makes my eyes water. Under…

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Harsh Reality: Real Life is Not Like School

At last, a glimmer of light in the dark and murky corners of political correctness. An up-market private girls school in my part of the world has admitted that the ‘everybody gets a prize’ mentality that’s infected our education system for decades might not be actually doing our young people any good after all. St…

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Why it’s Good to be Bold in your Salon Marketing

“Why it’s Good to be Bold in your Salon Marketing” There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here.…

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