Why it’s DUMB to blame the media when your salon marketing doesn’t work.

  Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it never got…

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Salon & Spa Marketing – Pricing & Lessons from Picasso

Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone.…

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[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!

Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple – because you had very little choice when it came to which ‘media’ to use. You had word of mouth of course – always the best kind of advertising. You had one-on-one, face to face marketing. Maybe some…

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Why most salon websites are failures; how to quickly and easily keep your salon’s website fresh, and climbing the search engine rankings

Okay, you’ve got a website for your salon or spa business. Excellent. Can’t be in business these days without at least one. But maintaining a website, keeping it updated with fresh content, keeping it on Google’s radar so it gets to the top of search rankings and stays there…well, that’s a whole different story. Unless…

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[VIDEO] Looking for beauty articles & hair articles for your salon newsletters, emails, blog posts or status updates? Check out the Salon & Spa Beauty Bank!

Download a FREE sample of articles from the Salon & Spa Beauty Bank here! Faced with the task of writing an article for a salon newsletter, a blog post or a social media status update, you can’t blame most hair stylists, beauty therapists or salon owners for throwing their hands in the air and groaning…

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“I bought a Jeep! – thanks to successful salon marketing.” [VIDEO]

Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her house, she was on the verge of nervous breakdown. So I couldn’t help but smile this week when Marnie turned up at my office in her brand new $60,000 Jeep SUV. She’d picked it up that…

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[VIDEO] UK salon owner reveals how ‘old fashioned’ marketing still works!

When Hannah McEnteggart of Oasis Health & Beauty Spa in Great Missenden sat down to address envelopes to 50 of her ‘lost’ clients, she had no idea the contents of those letters would have such a dramatic effect. A day later, her phone started ringing…and kept ringing, over and over again, in the coming weeks.…

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[VIDEO]: Do you make this common mistake when it comes to marketing your salon or spa?

Back in the late seventies, there was a band called Woolley and the Camera Club. No, I don’t remember them either. I doubt anybody remembers them, ‘cept their mothers. But they recorded a one-hit-wonder that gained a cult-following, “Video Killed the Radio Star”. Apart from a catchy tune, everything about the title and the chorus…

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Salon Marketing: How to sell $3,000 worth of Gift Vouchers in Two Hours [VIDEO]

Most business owners simply leave everything too LATE to capitalize on marketing opportunities in the hair & beauty business. And you don’t have to be a genius to identify many of these opportunities, they’re scheduled in the calendar years in advance. For example, Mothers Day. (In most of the world, the second Sunday in May)…

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Want a THRIVING beauty business? Amy Mitchell tells how she started as a one-man band – and grew a nationally-branded day spa business

The three ‘MUST HAVES’ to build a strong beauty business Five years ago, Amy Mitchell was a struggling massage therapist with a new-born baby. Working 6 days a week just to pay the bills, she knew she’d run herself ragged if she didn’t take decisive action. Amy joined Worldwide Salon Marketing, and immediately began implementing…

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