One of the greatest beauty ads ever written – does your salon marketing match this? (Watch the video)

This is an ad written more than two decades ago for a new skin care product developed for Tova Borgnine, wife of the late actor Ernest Borgnine. Take a look at it. And before you screw your nose up, dismiss it as too ‘tacky’, not glossy and pretty, too much text and not enough glamorous…

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Fed up with staff issues? Watch this FREE live webinar with super-successful salon owner Julie Piantadosi!

NEW! The Complete WSM Policies, Procedures and Staff Solutions System for Beauty & Hair Salons

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“I cannot say enough about the impact this program is having on my success and work life balance as a business owner!”

From Canada comes an email this week of the kind that’s become so familiar to us, but gratifying all the same. Like so many salon & spa owners who are Members of the Inner Circle marketing & mentoring program, Vicki Watson of Wrapture Spa in Moose Jaw, Saskatchewan is defying ‘the economy’ and rejoicing in…

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Canadian salon owner says: “I would recommend WSM to anyone that wants to succeed…!”

What works in Australia, New Zealand or…Finland, works in Canada too. From Kleinberg, Ontario, salon owner Robert Amado of Amado Salon writes how his membership of the Worldwide Salon Marketing Inner Circle marketing & mentoring program has changed his whole view of what success in business really looks like. “I have been a hairstylist for…

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Can a salon or spa really prosper in a near-bankrupt economy – like Ireland?

If you’re all too ready to blame  ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and…

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Salon & spa advertising; PROOF that ad agencies have zero interest in actually creating ads that sell…

For years I’ve been warning salon & spa owners that entrusting their advertising dollars to the so-called ‘creatives’ at ad agencies is akin to standing in the shower tearing up $50 notes. Now, here’s proof, if any more were needed. In my local paper this week, a long feature article from the head of one…

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Day Spa Business Plan: How Jane Generated A Ton Of Referrals

Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane…

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Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!

New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in…

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Beauty Salon Template: How to get your salon newsletter done for you – the EASY way.

If you put a gun to my head and told me I could only use ONE method of marketing to my clients, I’d always give the same answer – NEWSLETTERS! Not once every six months, not once every quarter, but every single month. Nothing puts an ‘iron fence’ around your clients like a regular hard-copy…

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Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….

Listen in to this audio interview… There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned…

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