Salon Business Plan Template: Young kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…

Just before Christmas, I took a call from a young salon owner who was clearly in some distress. It soon became clear why. “I’m due to have my first baby in 6 weeks,” she said. I congratulated her and said she must be excited, wow, wonderful and other such supportive small talk. “More terrifying than…

Read More →

Salon Marketing Strategy From Finland of all places…what happens when a salon ‘gets’ marketing.

Recently our sole salon in Finland won a major prize at a salon competition in Paris. “How do we use that win to our advantage?” asked salon owner Maria Haanpaa. I advised her on a couple of strategies, and didn’t hear from Maria for a couple of weeks. Last week, she emailed… I have to…

Read More →

Salon Marketing – what’s in the Toolkit

We get a LOT of calls asking us about the Toolkit and what’s in it. So here’s a list you can download – it’s the Contents Page of the Salon Marketing Made Easy manual, which contains the hundreds of salon-specific marketing templates for marketing in all kinds of media; newspapers, direct mail, online, text messages,…

Read More →

Beauty Salon Business Plan Template: From Canada, there’s nothing like success to breed confidence…

I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies…

Read More →

Profitable Salon Templates: Lynette Rogers, LA Hair & Beauty, Tanilba Bay, New South Wales

“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say 🙂  Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing…

Read More →

Beauty Salon Marketing: Success breeds Success – see how UK member Clare Cockell is taking Massive Action

Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy. Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’ Well, don’t tell Inner…

Read More →

Salon Marketing Strategies: Inner Circle member (5 years) Lesley Morgan-Wesson, ‘Lady at Bay’, Sydney

“Hi Greg, I don’t think I have ever worked as hard in any business I have either owned or worked for, as I have done in this one… so I’m certainly pleased to share with you some of our recent successes, which are the result of tireless endeavour… Having succeeded in being the salon that…

Read More →

Salon Marketing Success: Canadian salon owner shows how it’s done…

I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy. Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation…

Read More →

Do you need a dose of Brutal Reality…like THIS?

If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this WSM member,…

Read More →

Salon Marketing Tools: How a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.

  “…We are stoked and plan to run this sale the entire month of June in 2011!” Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks in June this year boosted sales to $81,235 – a…

Read More →