Marketing Plan For Beauty Therapists:”…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”

Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like…

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Beauty Salon Marketing: Canadian salon owner: “…such immediate, massive results in such a short time! I wish I’d joined earlier…”

Kristy Gower of  Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm! Kristy was accepted in to the program only three weeks ago and by the time her coach called her to welcome her on board,  she had already…..wait…

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Danielle turns her salon into a marketing MACHINE….

There’s an old quote of Dan Kennedy’s that keeps ringing in my ears. “Do something. Be somebody. Be somewhere.” It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘. Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of other Inner…

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Beauty Salon Business Plan: New Zealand may shake & quake, but its salon marketers rock ‘n roll!

I’m going to keep my travel arrangements secret in the future. Back in April, Michelle and I arrived in the UK the day the Icelandic volcano erupted and shut down Europe’s airspace for weeks. On Saturday, we landed in New Zealand on the day the Shaky Isles experienced their worst earthquake in decades. No doubt…

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Salon Marketing Strategy: Newsletters – A Brilliant Example

I’ve written long and loud about the business value of a regular monthly hard-copy newsletter, so I’m not going to bang on about it again here. Most owners of small businesses grumble and gripe about doing it, but those who make the effort reap immense rewards. Take Sandra Chiarella of Get Nailed in Altona, Victoria.…

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Salon Client Information Sheet Template: Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…

Salon Client Information Sheet Template: Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes… “I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring…

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Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???

Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???   There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa…

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Hair Salon Marketing Strategy And Business Management – what would YOU do if this was happening to you?

Hair Salon Marketing Strategy And Business Management – what would YOU do if this was happening to you?    In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down…

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Hair Salon Price List Template Marketing Superstars – Andy & Sylvia Palatti of Avanti Hair Studio, Canada

Talk about MASSIVE ACTION.  This couple win the prize! Andy and Silvia, of AVANTI HAIR STUDIO, in Surrey BC (Canada), were one of the first Canadian salons to enroll in the Inner Circle Premium program and get their marketing Toolkit when our Canadian office opened on July 1,  and wasted no time putting it to work…

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Salon Service Menu Template: Here’s the difference between most salon owners – and this guy…

When you’re standing around at a barbecue and somebody asks ‘what do you do?’, what do you instantly say? Most salon owners will automatically reply ‘oh, I’m a hair stylist,’ or ‘I’m a beauty therapist/cosmetologist/nail technician’, blah blah blah. And if that’s how you think, then that’s about the highest level you’ll ever reach. A…

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