Salon Business Plan Template – got a tax bill to pay? Try THIS…

Salon Business Plan Template – got a tax bill to pay? Try THIS…   We’re often asked ‘will the your  marketing program work for me, I’m in a small country town/poor area…’ etc etc. I give the same answer every time: YES! Just check the results Susan Anderson achieved in a little mining town of…

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Hair Salon Marketing Template Superstar: Message from a Doting Grandmother!

Hair Salon Marketing Template Superstar: Message from a Doting Grandmother!   Now we’re being credited with creating babies! At Worldwide Salon Marketing we’re dedicated to creating wealth and financial freedom for salon and spa owners. But we never thought we’d be thanked for making babies as well. As Maureen Hardman writes, daughter and long-term Inner…

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Salon Marketing & Sales (Prevention) – Why Doesn’t Anybody Want My Money???

How much money’s slipping through YOUR fingers? The Sales Prevention Department’s alive and well in my part of the world, and I’ll bet my mother it is in yours, too. The world seems to be lurching from one financial crisis to another – first the GFC, now Europe on the brink thanks to massive debts…

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Marketing Your Salon Business – How to Think Outside the Box; includes example

Marketing Your Salon Business – How to Think Outside the Box; includes example   Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you…

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Salon Appointment Book Template Hair Salon Marketer of the Month: Check out these brilliant results

Salon Appointment Book Template Hair Salon Marketer of the Month: Check out these brilliant results   Sarkis Akle, owner of Hair by Phd in Parramatta, Sydney, only upgraded to the Premium program from Lite in February this year. The effects on his salon’s sales has been dramatic. It’s a testament to the power of good…

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Salon Marketing – Lessons from a Third-World Country

Rightly, you no doubt have zero interest in my recent five-day break at a luxury private villa near the beach in Bali, where the staff outnumbered our party of eight by two to one, and you couldn’t move without a butler polishing something or mixing you a clever drink by the pool. But you might…

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Salon Web Template: From Struggle Street to Stardom – Lisa’s Story

Salon Web Template: From Struggle Street to Stardom – Lisa’s Story   South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it…

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Beauty Salon Gift Certificate Template: Less is not more. MORE is more.

Beauty Salon Gift Certificate Template: Less is not more. MORE is more.    I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages…

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A Salon Client Card Template For Advertising – is this the world’s WORST ad?

A Salon Client Card Template For Advertising – is this the world’s WORST ad?    If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped…

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“The Sex Food so Potent, Priests Were Forbidden to Eat It.”

Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything…

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