FREE 2017 Salon Marketing Calendar

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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Thieves & Liars – How to Protect Your Salon Business

For reasons that will become obvious, we’re in no way identifying the victim in this report. I’ll call her Jenny. It’s a false name, but everything else you read here about her salon business happened exactly as described, in the latter half of 2016. Jenny’s otherwise-successful beauty business has been brought to its knees –…

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How to Check if Your Salon Website is Really Working for You

Google is the new Yellow Pages. So a website is absolutely essential as part of your overall salon marketing. Any kid with a laptop can build a basic website these days. Or you can build one yourself using online services such as Wix. That’s the easy part. You can have the prettiest website on the…

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Why Your Salon Business Looks like an Iceberg

“I’m just starting out in my salon business,” she said. “Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street…” Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about what it actually takes to start and…

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Free Downloadable Salon Business Plan

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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How to inject new life into an old product (or service.)

History is a great teacher. Twenty six years ago, Michael Boehm was the general manager of a Chinese electronics company in the US, when he came up with an idea for a new cooking device. It was a grill which cooked at an angle, allowing the meat to cook both sides, producing “great tasting food…

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How to Market a Beauty Salon

My technical gurus tell me that every month, hundreds of people around the world are going to Google and typing ‘how to market a beauty salon’. It’s such a simple query, an obvious question, and I’m guessing that almost all of these people are searching for an equally simple ‘silver bullet’ answer. Well, here’s where…

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How to set up a salon business for sale [VIDEO]

Many salon owners dream of ‘cashing out’ after too many years of hard work, building their business. Too few achieve that dream. Not many even get a sniff of interest. When Marnie and Peter Doman sold their Perth beauty salon, they had a queue of eager buyers. Yet just a few years previously, they were…

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Case Study – co-ordinating an offline and online promotion [with Video]

So Microsoft is to shell out $26 billion – yes, that’s twenty six billion dollars – to take over LinkedIn. Just think about that for a minute – $26 billion is greater the entire Gross Domestic Product of more than half the countries in the whole world. And why would Microsoft do that? LinkedIn’s total…

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[VIDEO] Can a DOG really retrieve your salon’s ‘lost’ clients? Well, Rupert can!

How much ‘hidden’ revenue are you leaving uncollected, just sitting there, just for the sake of asking? For Queensland salon owner Anita Clements of Twisted Desire hair salon in Corinda, it amounted to no less than $12,000. And all she had to do was ask for it. Two weeks ago, Anita signed up for a…

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