How to Create A Client-Attracting, Money-Making Ad That Actually Works for your Salon

No salon advertising, no matter how well written, is worth spending money on unless it has a great offer. Take a look through the newspaper. It is astounding how many business owners have spent good money to buy expensive ad space, and filled it with nothing more than a big business card. Unless you’re letting…

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Getting Started On Instagram

With more than 400 million users – Instagram is today, one of the leading platforms successfully helping business owners establish a name for themselves in the world of social media. Imagine having an audience of 400 million who can see the services and products you are offering? Sounds unbelievable, right? Well the truth is ……

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Why the Status Quo is Death – And How to Save Your Salon

About 65 million years ago (some considerable time before even I was born) the dinosaurs began to die off. The reason, scientists have been saying for years, is that they failed to adapt to the changing climate of the planet, no matter how slowly it was changing. There was however one species of dinosaur that…

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FREE 2017 Salon Marketing Calendar

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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Thieves & Liars – How to Protect Your Salon Business

For reasons that will become obvious, we’re in no way identifying the victim in this report. I’ll call her Jenny. It’s a false name, but everything else you read here about her salon business happened exactly as described, in the latter half of 2016. Jenny’s otherwise-successful beauty business has been brought to its knees –…

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How to Check if Your Salon Website is Really Working for You

Google is the new Yellow Pages. So a website is absolutely essential as part of your overall salon marketing. Any kid with a laptop can build a basic website these days. Or you can build one yourself using online services such as Wix. That’s the easy part. You can have the prettiest website on the…

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Why Your Salon Business Looks like an Iceberg

“I’m just starting out in my salon business,” she said. “Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street…” Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about what it actually takes to start and…

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Free Downloadable Salon Business Plan

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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How to inject new life into an old product (or service.)

History is a great teacher. Twenty six years ago, Michael Boehm was the general manager of a Chinese electronics company in the US, when he came up with an idea for a new cooking device. It was a grill which cooked at an angle, allowing the meat to cook both sides, producing “great tasting food…

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How to Market a Beauty Salon

My technical gurus tell me that every month, hundreds of people around the world are going to Google and typing ‘how to market a beauty salon’. It’s such a simple query, an obvious question, and I’m guessing that almost all of these people are searching for an equally simple ‘silver bullet’ answer. Well, here’s where…

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