Salon Marketing Strategies-Inner Circle Member of the Week: Davina Salter

Long-term Inner Circle member Davina Salter of Natural Beauty Salon in Gloucester, UK,  reports on outstanding results from a recent promotion sent out to her clients via her regular monthly newsletter. Click here to see Davina’s salon on a map. “I’m not normally one to send you results really, to be honest the Toolkit has…

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Can’t find good staff? Here’s an instant solution…

Another 16 salons & spas joined the Inner Circle marketing & mentoring program at our Road to Riches seminar in Perth this week – no doubt many of them attracted by not only the done-for-you marketing tools in the Essential Salon Owner’s Marketing Toolkit™ but also by the unique system we use to help them…

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Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman

Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman  There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example. Lawyers and doctors – as anybody who’s ever dealt…

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Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising

Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising   Here’s a common nonsense spread by the likes of  Yellow Pages and newspaper ad sales reps: “You have to run your ad at least 6 times to know if it’s going to work.” Ah, if only I had a buck for every…

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Hair Salon Marketing Tips: When your competition copies you…

Hair Salon Marketing Tips: When your competition copies you… Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week. Well, get over it. Pay it no more attention.…

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Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…

Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…   Last week we lost two of our long term Inner Circle members…and I couldn’t have been happier to hear from them. No matter how good your business, no matter how much value you give, all businesses will lose customers from time…

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Salon Internet Marketing: How to Stop Others Sabotaging Your Salon Marketing

Salon Internet Marketing: How to Stop Others Sabotaging Your Salon Marketing This salon got 40 new clients in two days – no thanks to their local newspaper… Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts. Untrained staff will do it all the time,…

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Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost

Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all. American music legend Ted Nugent says it best: “What you need most to be successful…

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Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale

Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page…

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Beauty Salon Marketing Strategy: We get (lots of) mail…

Beauty Salon Marketing Strategy: We get (lots of) mail… Does ‘our’ kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders: From Lorraine Burke, of Loaf in Christchurch: Just listened to your…

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