[VIDEO] How to take deposits – and eliminate no-shows!

Are no-shows costing you a fortune? Terrified of taking deposits? Lots of our Members have faced, and solved this precise problem. Before Kim Susskind (Ebony Beauty, Noosa) took action and implemented a deposit policy, no-shows were running at 20 a month. Now, they’re down to…three! In this video, Kim reveals the fear she and her…

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Marketing Your Salon or Spa: the THREE things that really matter

This might just be the most important few paragraphs you read this week, this month, or even this year. It was sparked by a converstion with a brand new WSM member, who called shortly after the courier knocked on her door to hand over her Essential Salon Owner’s Marketing Toolkit® This salon owner was clearly…

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Does Your Salon Have the Gordon Ramsay Factor?

Whenever I watch Gordon Ramsay tearing the throat out of a hapless head chef or muddle-headed restaurant owner, I wish I was in the food business. Every restaurateur with even half a brain must surely be spending at least part of every working day down on bended knee, giving heartfelt thanks for the f***ing marketing…

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Here’s how to stop staff taking clients…it’s YOUR money!

Every salon & spa owner fears the day when a long-serving staff member suddenly announces she’s leaving. Whether she makes it obvious or not, the instant fear is that she’ll take valuable clients with her. If this has ever happened to you – or you fear it might – then you need to study this…

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Salon Marketing 101 – the Sales Prevention Department

Why is it that so many salons and spas find it so difficult to get customers, make profits? This remarkably fine example of salon marketing straight from the Sales Prevention Department, might provide a clue to clueless advertising. It’s a mailbox flier that turned up at the home of one of our staff members this…

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Salon Marketing tip: how to be different, not better

Air travel has become so routine these days, few regular flyers (like me) pay much attention to those same-same safety videos the airlines play on the overhead screens just before take-off. Look around the cabin, and you’ll see a sea of heads buried in magazines or books, while the flight attendants stare stonily down the…

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“Is good beauty or hair advertising persuasion, or mere manipulation?”

Leonardo DiCaprio is in line for an Oscar for his performance in Martin Scorsese’s new film The Wolf of Wall Street. DiCaprio plays the real-life Jordan Belfort, a morally-bankrupt, cocaine-sniffing New York stock swindler who made ripping people off an art-form, and went to jail for it. I’ve read his self-serving autobiography. It’s repugnant trash.…

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The salon business – are you INSANE??

For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing…

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The salon owner who got sick – and made MORE money! An ‘AHA’ moment…

Almost every salon owner’s worst nightmare; getting so sick that you’re forced ‘off the tools’ for an extended period. For most, it would be a financial disaster. But for Anita Clements of Twisted Desire salon in Brisbane, a sudden and debilitating illness that left her bedridden for weeks has been a… FINANCIAL WINDFALL! As Anita…

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How to craft a compelling offer

Too many salon owners spend money on an ad, or a flyer, and somehow expect a flood of customers simply because they placed the ad. It’s an enduring mystery to me how so many business owners think the mere running of an ad should be enough in itself to generate business. Yet the information about…

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