Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

Read More →

[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months

Listen to  Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s program and in the next three months her sales literally more than doubled as she rolled out the direct mail campaigns, in-salon promotions and online marketing systems, including her new WSM-built website www.day-spa-montreal.com and her new Smart Salon App…

Read More →

[VIDEO] How Natalie Boosted Her Salon Takings by 13%

[VIDEO] How Natalie Boosted Her Salon Takings by 13% – Why do some salons struggle to bring in clients, make hard work of re-booking them, seem to forever be ‘putting out bushfires’, when for others it appears to be so…. easy? Well, don’t be misled. For successful salons like Natalie Tonks’ Kokum Hair in Hamilton,…

Read More →

Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system

Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system When your doctor hands you a prescription and tells you to come back in three weeks, what do you do? You buy the drugs, and go back to the doctor in three weeks! Imagine if salon clients had that kind of respect for their…

Read More →

What’s your Salon’s USP?

I’ve written a lot, taught a lot, coached a lot on the subject of USP or Unique Selling Proposition. While most of our Worldwide Salon Marketing Members ‘get’ the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other material in the Essential Salon Owner’s Marketing Toolkit, very few owners of salons…

Read More →

Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the  templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not a…

Read More →

Is Your Salon Marketing ‘Brass Balls’?

So what IS the difference – the unique, significant, compelling difference between your salon and any number of competitors within walking distance? I’ve been having this conversation repeatedly with many Members in our  lately. It’s THE issue that bedevils almost every salon owner I’ve ever talked to. And I’ve advised and coached literally thousands over…

Read More →

Accurate Thinking in the Salon Business – Do you choose your customers, or do they choose you?

“Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer.” Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any business – and the salon business…

Read More →

The biggest advertising secrets…

This is quite a long blog post. Deliberately so, to be honest. If you have even a passing interest in what actually makes people buy stuff (your stuff, maybe), what makes for ‘good’ advertising and what deserves to be instantly consigned to the trash, this will be riveting, eye-opening stuff (particularly if you believe the…

Read More →

Why the salon next door isn’t your real competition

A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and…

Read More →