The biggest advertising secrets…

This is quite a long blog post. Deliberately so, to be honest. If you have even a passing interest in what actually makes people buy stuff (your stuff, maybe), what makes for ‘good’ advertising and what deserves to be instantly consigned to the trash, this will be riveting, eye-opening stuff (particularly if you believe the…

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Why the salon next door isn’t your real competition

A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and…

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Why Most Salon Marketing Fails

Why Most Salon Marketing Fails – Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their…

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19 salon marketing tactics – the dinosaur that still bites

19 salon marketing tactics – the dinosaur that still bites – In an age where business owners seem obsessed with YouTwitFace and InstaPin, it’s easy to lose sight of the fact that old-fashioned direct mail has worked for a hundred years – and still works, brilliantly. If it’s done the right way. According to a…

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How to collect deposits and stop salon no-shows forever!

One of the greatest frustrations for many salon & spa owners is NO-SHOWS! They’re expensive, time-wasting and profit-sapping. But it doesn’t have to be that way. In this webinar, recorded with successful Brisbane salon entrepreneur Anita Clements of Twisted Desire, watch and listen carefully as Anita explains how she eliminated no-shows forever – and discovered…

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Posting BLOGS – How to Get Better SEO for your salon’s website

Posting BLOGS – How to Get Better SEO for your salon’s website  – Websites are never ‘finished’. If you want yours to be ranked on the front page of Google, it takes maintenance and attention. And the owner of the salon is the person best-placed to do that on a regular basis. After all, you’re…

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Do you make these pricing mistakes?

In my daily newspaper, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to do it…

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Is your salon business CONGRUENT in all areas? Here’s a checklist…

“Is your salon business CONGRUENT” Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you glean, it’s completely worthless unless you implement it, or put it to use in some way. On one forum today I noticed a salon owner asking opinions…

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Problems finding good staff? Then stop being so ‘nice’ about it!

We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone gets any…

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The unglamorous truth about salon & spa marketing

The unglamorous truth about salon & spa marketing is it’s very, very tempting to get sidetracked, diverted, distracted by the latest, brightest, shiniest new thing in business and marketing. Barely a day goes by without you reading about, hearing about, seeing some ‘guru’ promoting yet another gee-whizz bit of technology or social media gizmo that’s…

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