Salon Marketing Why Salons Fail

“Salon Marketing Why Salons Fail?” I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting…

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Great ideas you can STEAL as a salon marketer

I’ve lost count of the number of times over the past 10 years I’ve been accused of advocating ‘tacky’, so-called ‘unprofessional’ or ‘cheap’ marketing for salons and spas. In one memorable instance, a member of the ‘upper echelon’ of the beauty industry, a veteran of some 30 years, approached me during a marketing seminar I…

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Why Salon Businesses Fail; ‘Implementation Reluctance’ and how to overcome it.

Years ago I used to work with someone who was full of ideas. No, I mean, many of them were really, seriously good ideas. Okay, some were klutzy, ill-researched mere brain dumps, but there were many that had real merit. They’d tumble out of this person’s mouth in a torrent, like confetti. At first I…

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2015 – what’s YOUR salon business plan for the New Year?

The 7-Step Salon Success Blueprint for 2015 It’s nearing the end of another year. Once the Christmas madness is done and dusted, and you gaze into the crystal ball for 2015, what do you see for your business? A limp re-hash of 2014…or a newly-dynamic, expanding, organised enterprise with systems in place that bring a…

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Setting the World Brazilian Record – with a ton of free publicity!

UPDATE: Membership of Worldwide Salon Marketing comes with many benefits – including but not limited to the kind of support and expertise that can give your salon or spa massive free publicity. Using WSM’s technical expertise and marketing know-how, Noosa (Queensland) salon owner Kim Susskind of Ebony Beauty is the talk of her town after…

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How to put your salon prices up NOW! [VIDEO]

Many salon owners quake at the knees when I suggest they put their prices up. (It’s one of only THREE ways to increase your sales.) Remarkably, so fearful are so many about losing clients they even announce their impending price rises in advance. Narelle McKenzie is one salon owner who’ll never again fear raising her…

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[VIDEO] Online reviews – why you need them, and how to get them!

For decades, word of mouth has been the most powerful and effective form of marketing just about any business can use. Restaurants, movies, holiday resorts and dozens of others live or die on the basis of their referrals…hardly anyone would even think of booking an overseas holiday these days without checking on Tripadvisor first. The…

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The Story a Leading Beauty Magazine Refused to Publish – Because it’s ‘Too Honest’

As our coaching & marketing members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading…

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Things you didn’t know about salon price lists…

In my morning newspaper today, a story that precisely illustrates and emphasizes this essay on pricing strategy I blogged about earlier this year. The story is about an Australian chef working at a restaurant in London who’s created a waygu beef burger with a sticker price of more than two thousand dollars. Now, if your…

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Ten ‘rules’ for setting up a new salon for success

After more than a decade of coaching and advising thousands of salons & spas around the world on marketing & sales, there’s one question cropping up repeatedly that I simply can’t answer. Not because I don’t understand the question, but because it’s the wrong question. Typical is this version. It lobbed into my email inbox…

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