How to Turn Disaster into Triumph – a Lesson in Customer Relations

On a warm sunny June day along the appalling roads of the far north Kimberley region of Western Australia, a lot of bad things can happen. And usually do. Our camping holiday was suddenly cut short, thanks to an overheated shock absorber in some of the most remote country in outback Australia. But as always,…

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[NEW VIDEO] “How to live the salon owner dream”

What would YOU do if you were in your early to mid-twenties and starting out in the salon business right now – would you do things differently? Ten years ago, young salon owner Kellie Rout was a typical small business person – working full time ‘on the tools’, trying her best to manage, train and…

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Cyber Crisis Looms for Salon Owners – is your salon’s website about to be dumped by Google?

If your salon has a website, you could be in for a big shock. Google is changing the rules (again) on how it ranks websites in its search results. If your site doesn’t fit the new regime, you could find your site dropping out of view, unless you take urgent action. Because as of this…

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Is your marketing message getting ATTENTION?

Ever slept through the flight attendant’s safety presentation? If you’re a regular flyer, like me, you’ve heard it all before. You sit down, pick up the newspaper or magazine, and pretty much ignore it. Which is a problem for all airlines, not the least because it’s their first attempt at trying to convey an important…

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[VIDEO] From $6,000 a month to $30,000 a month – in THREE years.

“I almost never go into the salon any more. I stay at home with my toddler son, while the business grows and grows…” Nicole Lopez is living the dream that only a small percentage of salon owners ever realize. From a standing start three years ago, her hair & beauty salon in a down-market, outer…

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How to boost salon sales by 25% – in 5 weeks or LESS.

Amber Clayton is excited. Understandably. For months, her beauty salon in the little South Australian town of Port Pirie (pop. 13,000) struggled to bring in $3,000 a week. Suddenly, in the space of a month, weekly sales jumped to more than $5,000. How? In this video, Amber explains the dramatic effect some carefully-implemented marketing has…

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When Falling in Love is a Dangerous Thing to Do.

Sometimes I have to be brutal. And this week, a lovely lady in Johannesburg (I’ll call her Jenny) copped both barrels. Jenny had filled in a form on our website requesting a free 30-minute marketing one-on-one with me to find out how to save her beauty business from the smoking crater it had become. It…

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NEW salon marketing templates for Mothers Day salon marketing

 LIVE now on the Members Only website We’re adding dozens of new salon advertising and marketing templates to the Members only ‘sealed section’ website site every month – in March, a completely new series of templates for one of the BIGGEST salon marketing events of the year. Mothers Day is a big day for salons…

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Why Google sent a helicopter to our office…[VIDEO]

Next time you post a promotion on Facebook, or send an offer to your clients by email or SMS, take a moment to think about this: “If the world’s biggest, richest, smartest internet marketing company (Google) thought that promoting its business purely online was THE answer, why would it send a helicopter – one that…

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Body Art: This might look creepy at first….

This is NOT an artificial leg… No, it’s the latest in 3D Tattooing…so life-like it’s enough to make your skin crawl!

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