Clever salon marketing – the welcome letter that ‘sets the rules’

When a new client walks into your salon, how do you ‘set the rules’? Do you have a structured client induction process, or is it just an airy, off-the-cuff “Hi, welcome to ABC Salon, take a seat!”… Here’s a cracker of a Client Welcome Letter that not only introduces the new client to you and…

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Ads that sell hair & beauty services

There’s a well-proven ‘rule’ in sales and marketing that goes something like this: “The more you tell, the more you sell.” Yet so much marketing in the hair & beauty industry is based on little more than a picture of a glamorous woman with movie-star hair, a phone number, and hope. Hope that it’ll magically…

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Staff Issues Doing Your Head In? FREE 2 Hour Event WA Only…

Staff doing your head in? We will have some of the best speakers in the business provide practical advice and assistance on many of the day to day issues you face on employment relations issues. After attending you will have the tools to limit your risk under the Australian Fair Work Act. Event Date: Monday 16th…

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Simple Salon Newsletters that generate sales NOW

Back in the ‘old’ days – oh, way back in 2003 – owners of salons didn’t have too many choices to market their services. There was ‘word of mouth’, mailbox flyers, store signage, the telephone, maybe a newspaper ad…and that was about it. Then along came the web, Google, Mark Zuckerberg (Facebook), Twitter, Steve Jobs…

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