This Question Gets Heads Nodding YES!

Questions.  They are one of the most powerful language tools you have for getting agreement. But it’s rare to see a question used to its highest and best sales use. So I thought I’d offer up some examples of how to get your reader or video viewer to start agreeing with you before she actually commits to the sale.   There are…

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What Zappos Taught Kanye West About Criticism

When you think you’ve got the corner on the market for…well, just about everything, it’s nice to know that even big headed people can learn a thing or two. Enter Kanye West.  Big Head Galore. It’s not enough to re-brand the Confederate flag and consider it “his,” Mr. Big Mouth took a shot at Zappos and failed.  Evidently…

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How To Make Customer Loyalty Programs More Valuable

We all want customer loyalty; it’s a solid foundation for growth. And since we’re on the doorstep of a New Year, I thought it would be prudent to take a look at how to make loyalty programs more valuable to you and your clients. According to Nielson, there is a better way to build a mousetrap, in…

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Google – It’s Not Just About Keywords Any More

It’s a game changer for sure. And Google can certainly do that since they pretty much run the online show. So, here’s what new and decidedly different. Google has made the biggest change to their search algorithms since 2001. Called Hummingbird, the new change affects 90% of all searches. Instead of the old style traditional keyword search, Google now…

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Salon Salon & Spa Website Marketing: The Most Misunderstood Page Of Your Website

I recently did some research on the Net. I looked at over 300 salon and spa websites. Wow! What an eye opener! Most of them had lots of glitz, music, and beautiful pictures, but lacked any real solid information about their business or how they benefitted their clients.   Nothing! No information, but an invitation to sign up for…

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Salon and Spa Newsletter Marketing: 3 Questions That Build A Profitable Newsletter

  Here it is March and I’m not seeing a lot of love. At least not in newsletters. The fact is, I hardly ever do! I subscribe to a lot of hair and beauty newsletters… A LOT! The most interesting thing about each of these newsletters is this:   They are all the same! Literally, you could take out…

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Salon Marketing: Why Your Clients Hate To “Purchase” From You

You know it and they know it. You want them to purchase what you’re offering. So why not say that in your promo? Hmmmm…when was the last time you wanted to purchase anything? Even if it was an iPad, did you really want to fork over that kind of money?  Can I get a “Heck, no!” But you wanted the product,…

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