Hair Salon Flyers Template And The Salon Business – it’s not ALL about making money

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Hair Salon Flyers Template And The Salon Business – it’s not ALL about making money

 

I absolutely LOVE doing deals and creating value. Value = making money. After all, there’s zero point to being in business and making no profit. And I’ll happily admit that financially, this business has been very lucrative.

I often wake early, and lie there for a few minutes, thinking about business and all the wonderful benefits it’s brought me. A substantial income, for sure.  Equity in an increasingly-valuable business asset, no doubt. And within the constraints of the law, almost complete freedom to do as I please, when I please. And – as far as I can ascertain – a reputation for decent human values, honesty in business, and being a straight-shooter.

Sure, there’s been grief along the way. Snot-‘n-tears here and there. Frustration, yes. (I’ve never been known for unlimited patience.) By and large though, getting into business after 25 years of mostly working for other people has been the best decision I’ve ever made. Even if I was well past 40 when I finally made it.

But I often lie there in the small hours, convinced that the very BIGGEST benefit I enjoy as a result of success is… the frequent, unsolicited, heartfelt ‘THANKS’ from salon & spa business owners all over the world.

They come from surprising places. We have salon & spa members of the Inner Circle program in all sorts of places…. the backblocks of the USA, outback Australia, little towns in Ireland, windswept southern New Zealand, and BIG cities like Tokyo, Sydney, London and New York.

But…Samoa? From this tiny speck in the Pacific Ocean, a delightful email this week from Inner Circle member Hellen Lavale, owner of Nezian Hair Design:

Samoan salon owner Hellen Levale reveals how 'my' style of marketing works just the same on a tiny Pacific Island as it does in London, Sydney or New York.

Samoan salon owner Hellen Levale reveals how ‘my’ style of marketing works just the same on a tiny Pacific Island as it does in London, Sydney or New York.

“Hi Greg,

Hellen here in Samoa.
Well, I have started on the Toolkit (Essential Salon Owner’s Marketing Toolkit®) and it is exciting…I had to go away during the first week of Xmas to Sydney and had 2 new staff members start who had been away in other countries on training. The salon HAD TO MAKE MONEY  while I was away and it did..  So I took massive action and ran a TV ad, a radio ad and sent flyers to 50 random selected PO BOX numbers (in Samoa there are no physical letter boxes…this little exercise cost 2463. tala ( approx $AUD1200).

We had awesome response with staff working 10-12 hours per day, and sold 50 packages at 99.00 tala for services worth 250.00.  The best part of this was it created confidence on my part that my salon could generate cash while I was away.  I have stopped them but the whole exercise has given the salon name a great exposure.  Clients have been given the Happy Form (from the kit) also and our membership form which is free right now…..Staff members have been given excellent with every tick …..great for me knowing clients are happy…..

This week I have had a floor manager start our email listing so that we can send out our newsletter and our monthly offers and our birthday gift vouchers. We also start the New Clients re booking letter system as well this week.

We did a $16,400 month in December 2008 and December 2009 was almost $20,000!”

From time to time, doubters question me on whether ‘my kind of salon marketing’ would ‘work in my town/city/country’…. well, I can’t tell you. But it works in…Samoa!

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.