Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman

Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman 

There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example.

Lawyers and doctors – as anybody who’s ever dealt with them will confirm – already know everything. Just ask them. So I was never going to beat my head against a brick wall trying to teach a doctor or a lawyer about marketing.

Dr Usha Venkataraman of Aesthetic Image & Laser Centre in Melbourne - sales more than doubled in two weeks after joining the Inner Circle marketing & mentoring program in June 2009.

Dr Usha Venkataraman of Aesthetic Image & Laser Centre in Melbourne – sales more than doubled in two weeks after joining the Inner Circle marketing & mentoring program in June 2009.

But occasionally one of them slips under our guard and finds their way into the Inner Circle program, like Dr Usha Venkataraman and her colleague Soraya Pricop did at a Road to Riches seminar in Melbourne just over a month ago.

Click here to see the salon’s location

Luckily for these two, they weren’t like most doctors. For years their combined medical/cosmetic clinic had struggled, despite them ‘trying everything’.

So Dr Usha joined the Inner Circle group and took her Essential Salon Owner’s Marketing Toolkit home that day. And unlike many, they took action right away.

Soraya takes up the story:

“In the two weeks leading up to the seminar, my side of the practice (cosmetic) took just $2,500. After the seminar, I read through everything in the kit, listened to the tutorial CDs, took notes during my first coaching call… basically just followed the system.

“In my next 6 days at work, spread over two weeks, my takings jumped to $7,500! Dr Usha had a similar dramatic increase in takings. In a typical 5 hour session (before joining the program) she would take $2,000, maybe $3,000 at the most. But we just did some figures…in a recent 5 hour session, her side of the practice took…$8,000…!”

“It is quite amazing that we had struggled along barely making money for years, and suddenly, just a little bit of education and the right tools, and it’s made a remarkable difference…”

Note to all Doctors: yes, your business is different, yes you’re all very clever and yes, obviously you already know everything. It’d be just too awful to spend all those years in expensive medical school and not know everything.

 

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.