Posting BLOGS – How to Get Better SEO for your salon’s website

When posting pictures to your blog, make sure you first re-name the picture so that the file name is keyword rich. For example, if you right click on this one and ‘save file as…’ you’ll notice that the file name is ‘beauty-salon-suburb-girls-day-out-at-races-fashion.jpg’ – this is important for SEO.

Posting BLOGS – How to Get Better SEO for your salon’s website  – Websites are never ‘finished’. If you want yours to be ranked on the front page of Google, it takes maintenance and attention. And the owner of the salon is the person best-placed to do that on a regular basis. After all, you’re the one with access to the information, you can take relevant photos on your phone quickly and easily, and your clients and staff are accessible.

So here’s a simple ‘recipe’ for a Blog Sandwich.

The Blog Title should be keyword rich and catchy. For example – Beauty Salon (Your Suburb) Girls Day Out At The Races

First Slice of Bread: Paragraph one – repeat the title in bold as an opener and what the blog is about. Example: Beauty Salon (Your Suburb) Girls Day Out At The Races – on Tuesday the Staff at Jenny’s Beauty Salon got to do a bit of team bonding and we with 15 of our clients went to the local race track for bubbly and strawberries.

You’ll notice with this picture, when you go to save it, it has a similarly keyword-rich file name.

Sandwich filling: Middle Paragraph, add in local keywords for your area – just like your local newspaper, Google already knows your local area keywords and will pick up keywords relevant to your area, so adding it in will make sense to their systems. Example – “We ran our own little competition to see who could get the best picture of themselves into the local paper “The Morning Gazette”. The prize was “Hollywood Woman Make Over”.

Bottom Slice of Bread –  add a call to action – such as ‘please comment, call or txt.” Example – Here are three great pics of the Girls trying to get themselves noticed in front of the camera man. Which one do you think is funniest, please comment below. We will post another blog should any of the girls get into the paper.

NB: when adding pictures to your blog, the file name of the picture is important – you can save your pictures with file names such as beauty-salon-suburb-girls-day-out-at-races.jpg and variants of that. (And by ‘suburb’ we mean your suburb, again it’s a keyword thing.)

Check out what WSM member Glenda McCallum does with her blog posts here. (Glenda’s website went first page of Google after only 1 month ‘live’ so it proves the value of frequent blog postings) Blog posts don’t have to be fancy, they are not there to impress customers, they’re there to impress the search engines.

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.