Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King

Donnah King (second from right) and staff at Envy in Coffs Harbour, NSW. "600 new clients in 6 months from using Toolkit-style marketing..."

Donnah King (second from right) and staff at Envy in Coffs Harbour, NSW. “600 new clients in 6 months from using Toolkit-style marketing…”

Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King

Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it.

“Blacked out windows, purple everywhere… it was awful. The two remaining staff were sitting around doing nothing – because there were no customers coming in, not surprisingly – so I set about renovating. Two weeks later I got a flyer in the mail about your Road to Riches seminar in Sydney.

‘I took the senior stylist down with me, more as a treat for her than anything. We sat in on the seminar, and I thought ‘right’ let’s give this a go’, joined the Inner Circle program and got our Toolkit, and things changed from that very moment.”

Donnah went back to Coffs Harbour, and immediately started using the templates in the kit. With spectacular results.

“I forgot to tell you about the direct marketing campaign we have just done which produced 41 new clients from 65 postcards handed out in 2 days. They are the $25 gift vouchers. My staff thought I was crazy giving these away but to their amazement over 70% of the people using them bought product valued at over $40 & booked in for another appointment as well. ๐Ÿ™‚

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.