If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in its own economic misery.
Unlike the CEOs of big, fat companies bailed out by the taxpayer, Susan didn’t ‘know it all’ – she sought – and found – the money-making templates and tools in Worldwide Salon Marketing’s My Social Salon system, including the Essential Salon Owner’s Marketing Toolkit® and USED them:
“As of June 2009, with the recession in full force, we are still experiencing a 20% growth rate – we couldn’t be happier!”
Susan joined WSM and got her Toolkit nearly two years ago, and immediately embraced its no-nonsense style of direct marketing, advertising, salon/spa marketing plans and sales strategies. But importantly, she did it with a pulse, and used it as a spur to seek more knowledge about the whole world of direct response.
“Although the recession hasn’t hit us like it has in some parts of the US, the community here has embraced that (recession) mindset.
“This has created a very difficult environment for such a small spa. A couple of years ago, a Dan Kennedy mentor of mine recommended that I start a print newsletter. He knew I was a writer and encouraged me to write about my life in the newsletter. I really thought he was nuts. After all, email was the rage.
“Why would anyone want to read a print newsletter? But more to the point, why would anyone want to read about my boring life? Turns out, he was spot on.
“A year after the newsletter’s debut, we grew 35%. Our clients raved about it. They loved the funny, inspirational stories I wrote, much to my surprise. But it wasn’t just that.
“I combined the newsletter stories with great offers. Worldwide Salon Marketing helped me to understand how to craft an offer and combine a killer guarantee to increase sales.”
In fact, so successful has Susan’s monthly newsletter proven to be for her spa, she’s about to launch a ‘done-for-you’ newsletter service for other beauty businesses. She’ll do almost all the writing for you, with a couple of gaps to use for your own offers, and all you’ll have to do is get it printed and mailed.
The fine details are being ironed out over the next few weeks. We’ll let you know when it’s ready to go.
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