Salon Marketing Plan Strategy: Getting Your Clients to Pay ONE YEAR Up Front…

Salon Marketing Plan Strategy: Getting Your Clients to Pay ONE YEAR Up Front…

Need cash in a HURRY? When I’ve needed cash in a hurry, I’ve always found that the best way to get it is…drum roll…. ask your customers for it.

That’s exactly what Inner Circle member Nikki Gilbert (left) of Creations Beauty Studio, just outside Canberra, did recently.

“How I Brought in $12,000 …. in ONE Week, from just SEVEN Clients”

(No wonder she’s smiling!) What Nikki did was create a terrific value-added offer as a marketing plan for her salon, based on the techniques in her Toolkit. (In Nikki’s case, $4,572 worth of facials, microdermabrasion, waxing and massages over 12 months, for just $1,794.)

She took a carefully hand-written two-page letter template from the kit (Inner Circle members see below), written on yellow legal pad…and re-wrote it in her own hand. Then she printed a bunch of them, and sent this two-page letter to just 15 of her  clients.


“I had seven clients take up the offer, for a total of $12,558. I am delighted!” says Nikki.


The exact letter that Nikki used is now available in the Members Only ‘Sealed Section’. Login and click on the category ‘marketing to existing clients’

Not yet a WSM member? Click here to find out more about My Social Salon

Fill those empty appointment slots in MINUTES

Access the NEW Lite course, where you’ll learn:

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– How to get money from your clients right now
– Exactly how to bring back your “lost” clients
– What you need to do to have new clients finding you online


Learn exactly what you need to do to turn your salon into a thriving success!

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.