Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!

Cathy Davys of Cathy Davys Hair Design & Day Spa, Wellington NZ – a spectacular start to 2011

New templates for Inner Circle Member salons – see below.

The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake.

But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in Wellington, such awful disasters are all the more reason to do what true entrepreneurs do best – in times of trouble, market harder, sell with more enthusiasm;

In other words, she abides by the advice of veteran sales trainer Zig Ziglar:

“Go out and sell something. Your country needs the business.”

“We did a special Christmas offer – we took it from the Members Only website – and took $30,000 from that one promotion. Along with a couple of other promotions we ran after Christmas, it gave us our best January/February ever!”

writes Cathy.

“In January we ran a special Diamond membership promotion, with a ticket price of $1,800 for a $2,400 value. We limited numbers to just 12, and sold them all in a week! That alone brought in $21,000. Clients love renewing, as they all run out at different times now its great for cash flow. Just need not to spend it:-)

“Now we’re about to launch a Platinum membership offer, $6,999 worth of hair & beauty services for $4,999. I’ll let you know how that goes, but if all 7 of them sell as expected, that’s another $34,993 in cash up front.”

Christchurch earthquake fundraiser

But it’s not all about cash for the business. Like many entrepreneurs, Cathy is discovering the benefits of ‘community responsibility’ to drive sales for the salon, with a special promotion to raise funds for victims of last week’s fatal earthquake.

“We are doing a fund raiser for Christchurch through our email to non-returning guests for a $30 cut and blow wave with funds going to help Christchurch Hairdressers. This will also help to get 2 new stylists up and running.

“I love Worldwide Salon Marketing!”

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.