Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!”

 Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!”

Yes, the tortoise WILL get there...eventually. But you don't have to do it at a crawl.

Yes, the tortoise WILL get there…eventually. But you don’t have to do it at a crawl.

Being part of the Inner Circle program and using the tools and strategies in the Toolkit is NOT a ‘get rich quick’ scheme. It does take work.

But there’s nothing inherently good about ‘getting rich slow’ either.

It’s always a mystery to me how it is that despite having exactly the same tools and support, the speed at which some Members implement those tools and strategies – and therefore the speed at which they reap the rewards – varies so greatly. Some leave the Toolkit sitting on their shelf, or tucked away under the reception desk, for months before actually bringing it out and using it. (One member recently told me that it was a full year before she actually got off her backside and put the ads, flyers and letters to work…lo and behond, in the next 12 months she increased her salon’s takings by a full $109,000 over the previous 12 months!)

But others do it at warp speed. Just last week, salon owner Lidija Siskopoulos of Enigma for Hair (right here in my home town) was so excited about getting into the Inner Circle program she refused to wait till the courier delivered her Toolkit, she jumped in her car and drove to our office to collect it herself.

This week she told me

“I took an extra $9,500 in the next 72 hours!”

Lidija is clearly one who understands that success is about Massive Action.

In other words, that massive action paid for Lidija’s entire first year Membership of the Inner Circle program in a single swoop.Now, to dismiss Lidija’s story as a flash-in-the-pan, as something out of the ordinary and quite unachievable for the average salon owner is akin to insisting that the earth is flat, and that she must somehow have gotten ‘lucky’. Success is all about taking action… not just in one area, doing ONE thing, sending out a single flyer or placing a single ad, but doing many things, all at once, rapidly. And luck has nothing to do with it. It’s simply planning meets opportunity.
As you’ll see and hear in this video, recorded at our recent Inner Circle Members Only Closed Door Mastermind session after our Road to Riches seminar in Sydney last week, those salon & spa owners who combine action with the right tools (eg the Toolkit) get a disproportionately-large result compared with merely putting the same amount of effort into just ‘doing the thing’ eg cutting more hair or applying more facials.

 

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.