Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system

Tracey Smyth, owner of Barberellas Hair Salon in Cessnock, NSW – a dramatic improvement in forward bookings thanks to her easily-replicated Diagnosis & Prescription system

Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system

When your doctor hands you a prescription and tells you to come back in three weeks, what do you do? You buy the drugs, and go back to the doctor in three weeks!

Imagine if salon clients had that kind of respect for their hair stylist or skin therapist. Well, hair salon owner Tracey Smyth of Barberellas in Cessnock, NSW, is training her clients to treat her salon like a professional hair clinic, using a brilliantly-simple Diagnosis and Prescription system. In this brief video interview, long-term Worldwide Salon Marketing member Tracey shows the actual diagnosis tool she uses, and reveals the dramatic effect it’s had on her business in terms of product sales and forward bookings.

Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.