Salon Marketing 101 – this is REALLY basic stuff.

” Salon Marketing 101″ When you’re trying to get more customers for your salon or spa, it’s all too easy to get caught up with, blinded by, the ‘media’ issues; which media to use to get your message out to the public. Even more confusing, the vast array of technology now available to get that…

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NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

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Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013

Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and established salons but just want to know how to improve…

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Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!

Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for…

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Day Spa Business Plan: How Jane Generated A Ton Of Referrals

Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane…

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Beauty Salon Template: How to get your salon newsletter done for you – the EASY way.

If you put a gun to my head and told me I could only use ONE method of marketing to my clients, I’d always give the same answer – NEWSLETTERS! Not once every six months, not once every quarter, but every single month. Nothing puts an ‘iron fence’ around your clients like a regular hard-copy…

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Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….

Listen in to this audio interview… There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned…

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Salon Marketing Strategy From Finland of all places…what happens when a salon ‘gets’ marketing.

Recently our sole salon in Finland won a major prize at a salon competition in Paris. “How do we use that win to our advantage?” asked salon owner Maria Haanpaa. I advised her on a couple of strategies, and didn’t hear from Maria for a couple of weeks. Last week, she emailed… I have to…

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Beauty Salon Business Plan Template: From Canada, there’s nothing like success to breed confidence…

I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies…

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Profitable Salon Templates: Lynette Rogers, LA Hair & Beauty, Tanilba Bay, New South Wales

“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say 🙂  Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing…

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