How to Create A Client-Attracting, Money-Making Ad That Actually Works for your Salon

No salon advertising, no matter how well written, is worth spending money on unless it has a great offer. Take a look through the newspaper. It is astounding how many business owners have spent good money to buy expensive ad space, and filled it with nothing more than a big business card. Unless you’re letting…

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Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

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NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

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NZ Success Story: Find Out What Happened When The Local Paper Accidentally Deleted The Phone Number from Lynette Adams’ Mothers Day Ad!

There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action. So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template,…

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How this NZ Salon Tripled Sales

Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks…

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Hidden Gems of The Members-Only Website!

STOP PRESS: We’ve just opened the NEW Salon Advertising Templates Webstore here! If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is.  Many members tell me how they often spend hours browsing around all the different…

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Spa Marketing Template: Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”

I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in.  Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive…

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A Salon Client Card Template For Advertising – is this the world’s WORST ad?

A Salon Client Card Template For Advertising – is this the world’s WORST ad?    If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped…

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“The Sex Food so Potent, Priests Were Forbidden to Eat It.”

Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything…

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Hair Salon Website Template Free For NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

Hair Salon Website Template Free For NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau.  Lynda placed an advertorial in her local Manukau Courier and the…

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