Hair Salon Template Superstar of the Week – Lucyanne Tipoki of Xpertise Hairdressers, Kaikohe, NZ

Hair Salon Template Superstar of the Week – Lucyanne Tipoki of Xpertise Hairdressers, Kaikohe, NZ The Promotion that brought in $2,200 in 3 days for Xpertise Hairdressers in Kaikohe. Every week I have dozens of phone calls from salon owners asking about our Inner Circle program and more often than not I hear that old chestnut…”but…

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Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King

Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it. “Blacked out windows, purple everywhere… it was awful. The two…

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Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People

Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out…

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Salon Web Template: Do You Insist The World is Flat?

Salon Web Template: Do You Insist The World is Flat? If you own your own business, this is for you. Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you…

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Salon Template Superstars – Inner Circle Member of the Week, Susan Vincent – USA

Salon Template Salon Superstars – Inner Circle Member of the Week, Susan Vincent – USA If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in…

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Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising

Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising   Here’s a common nonsense spread by the likes of  Yellow Pages and newspaper ad sales reps: “You have to run your ad at least 6 times to know if it’s going to work.” Ah, if only I had a buck for every…

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Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale

Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page…

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Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas

Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas   A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells. It came via our New Zealand franchisee Chris D’Aguiar-Sanders, from a salon owner who, for reasons which…

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Beauty Salon Marketing 101: Back to Basics

Beauty Salon Marketing 101: Back to Basics   Asking Too Much Of Your Advertising. Most business owners try to get their ad to do too much, to appeal to all possible prospects. And by doing so, it achieves nothing. Asking a single ad to do everything is asking too much of it. A single ad should…

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Marketing Plan For A Beauty Salon: How do YOU Compare with This Salon Owner??

Marketing Plan For A Beauty Salon: How do YOU Compare with This Salon Owner?? History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of…

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