Case Study – co-ordinating an offline and online promotion [with Video]

Last year Microsoft shelled out $26 billion – yes, that’s twenty six billion dollars – to take over LinkedIn. Just think about that for a minute – $26 billion is greater the entire Gross Domestic Product of more than half the countries in the whole world. And why would Microsoft do that? LinkedIn’s total revenue…

Read More →

[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing

Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7 CRUCIAL elements to any successful salon marketing…

Read More →

How to Market a Beauty Salon

My technical gurus tell me that every month, hundreds of people around the world are going to Google and typing ‘how to market a beauty salon’. It’s such a simple query, an obvious question, and I’m guessing that almost all of these people are searching for an equally simple ‘silver bullet’ answer. Well, here’s where…

Read More →

Larissa Macleman from Timely Software shares how to get social with your clients

Article by Larissa Macleman – Timely Software BDM. << Click the Play button to hear the voice clip I speak with many salon owners who tell me, “I post on Facebook from time to time, but I don’t really know what to post and when.” Other times they say, ”I know I should be on…

Read More →

[VIDEO] How to Grow Your Salon Business and Get ‘Off the Tools’

Pearl of Beauty salon owner Amber Clayton was working on clients full time and struggling to grow her business when she joined Worldwide Salon Marketing in February 2014. Now, little more than a year later, she has four full-time staff and is completely ‘off the tools’, spending her time training and mentoring staff, and most…

Read More →

Beauty Salon Business Plans …and why they’re mostly a waste of time.

” Beauty Salon Business Plans” – So, you’re all excited about starting your new salon. Or starting the New Year. Excellent. Excitement is good and necessary. You’ve talked to everybody you can think of for advice. Bank managers, accountants, business coaches, the uncle of the guy who mows your lawn, and the lady next door…

Read More →

Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013

Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and established salons but just want to know how to improve…

Read More →

First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!

The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers. Click here to…

Read More →

Salon & Spa Marketing – Pricing & Lessons from Picasso

Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone.…

Read More →

FREE No-Show Report That Will Save the Hair and Beauty Industry Millions of Dollars Each Year – Available NOW!

If you are part of the statistic that shows Australia and New Zealand salons lose an estimated $423 million per annum (ouch!) in customer no-shows then you will want to read this report. Stop banging your head against a wall because there are solutions to the problem. In this 15-page in depth report you will find: The ‘You and Us…

Read More →

Page 1 of 5