[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing

Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7 CRUCIAL elements to any successful salon marketing…

Read More →

Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

Read More →

NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

Read More →

Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013

Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and established salons but just want to know how to improve…

Read More →

Why it’s DUMB to blame the media when your salon marketing doesn’t work.

  Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it never got…

Read More →

NZ Success Story: Find Out What Happened When The Local Paper Accidentally Deleted The Phone Number from Lynette Adams’ Mothers Day Ad!

There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action. So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template,…

Read More →

How this NZ Salon Tripled Sales

Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks…

Read More →

Hidden Gems of The Members-Only Website!

STOP PRESS: We’ve just opened the NEW Salon Advertising Templates Webstore here! If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is.  Many members tell me how they often spend hours browsing around all the different…

Read More →

Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!

Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for…

Read More →

NZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!

Every salon owner loves the thought of getting more new clients through their business.  It means an increase in turnover, profit, more product sales and so on.  But what it also means for a lot of salon owners is more time ‘on the tools’.  And that’s scary when you are already working 50 hours a…

Read More →

Page 1 of 6