Successful Salon Business Plan Template: NZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”

Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy. Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has…

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Hair Salon Marketing Strategy And Business Management – what would YOU do if this was happening to you?

Hair Salon Marketing Strategy And Business Management – what would YOU do if this was happening to you?    In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down…

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Worldwide Salon Marketing: Hard to find Staff? Here’s how to get a flood of applications…

Worldwide Salon Marketing: Hard to find Staff? Here’s how to get a flood of applications… Peter Drucker is widely recognised as the world’s most famous business consultant, who declared that “Because its purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All…

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Salon Marketing Strategies: How to CUT Staff Absenteeism to ZERO!

Salon Marketing Strategies: How to CUT Staff Absenteeism to ZERO! Had an interesting conversation with one of our Inner Circle members this week. Like most salon & spa owners, Michael Curtis’ Blush Day Spa has suffered for years from the whims of some staff members who would habitually, without notice, report in ‘sick’ – and…

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