Salon Business Marketing 101: The Mistake of Linear or ‘Consecutive’ Marketing

Yesterday we took a call from a distressed Member, a salon who’s been with us for several months. “I ran two ads in a local magazine, and got zero response.” Among the dozens of calls and emails we get every week, from salon owners expressing delight and wonder at the results they’re achieving as a…

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Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King

Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it. “Blacked out windows, purple everywhere… it was awful. The two…

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