[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing

Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7 CRUCIAL elements to any successful salon marketing…

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“The Sex Food so Potent, Priests Were Forbidden to Eat It.”

Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything…

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Salon Business Marketing 101: The Mistake of Linear or ‘Consecutive’ Marketing

Yesterday we took a call from a distressed Member, a salon who’s been with us for several months. “I ran two ads in a local magazine, and got zero response.” Among the dozens of calls and emails we get every week, from salon owners expressing delight and wonder at the results they’re achieving as a…

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Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland

Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland   Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland It’s amusing when we get questions from salon owners like ‘will this work in Boisie, Idaho/Dorset, UK/Invercargill, NZ?’ Huh? Well, I guess if people in…

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Salon Web Template: Do You Insist The World is Flat?

Salon Web Template: Do You Insist The World is Flat? If you own your own business, this is for you. Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you…

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Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising

Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising   Here’s a common nonsense spread by the likes of  Yellow Pages and newspaper ad sales reps: “You have to run your ad at least 6 times to know if it’s going to work.” Ah, if only I had a buck for every…

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Beauty Salon Marketing Strategy: We get (lots of) mail…

Beauty Salon Marketing Strategy: We get (lots of) mail… Does ‘our’ kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders: From Lorraine Burke, of Loaf in Christchurch: Just listened to your…

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The ONLY 3 Ways to Increase Sales

*Sigh*… another day, another stream of applications for a free 90-day Test Drive membership of the Inner Circle marketing & mentoring program, and… scattered here and there, the inevitable plea for help from a salon or spa owner who’s left it till they’re on the brink of bankruptcy before taking action. Many begin their application along these…

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