Worldwide Salon Marketing NZ Sponsors Marketing Excellence Award, NZ Beauty Awards 2013

It is with great excitement and pleasure that I announce Worldwide Salon Marketing NZ will be a principle sponsor of the NZ Beauty Awards on July 6 and more specifically of the newly created ‘Marketing Excellence’ Award. The Awards will be held at the Pullman Hotel & Resort, Auckland. We believe that this new marketing award is…

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Suzy Poole of Body Divine in Kerikeri NZ Creates Her Own Economy!

If you have ever thought that marketing won’t work for your salon because you are in a small town then you should watch this video. In this short clip, Suzy Poole owner of Body Divine in Kerikeri shares how she has taken her salon from a pretty dire state of affairs to a busy, profitable…

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How this NZ Salon Tripled Sales

Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks…

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Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!

Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for…

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NZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!

Every salon owner loves the thought of getting more new clients through their business.  It means an increase in turnover, profit, more product sales and so on.  But what it also means for a lot of salon owners is more time ‘on the tools’.  And that’s scary when you are already working 50 hours a…

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Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!

New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in…

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Beauty Salon Business Plan Template: NZ Salon Superstar – How Setting A Target Helped Monique Porter Sell 18 Times More Product in Just One Month!

Setting yourself goals and targets is so important in both your personal and business life.  Without having an end result in mind, how will you be able to visualise and achieve your desired outcome? Let’s take ‘losing weight’ as an example in your personal life.  When you set yourself that goal did you have a…

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Successful Salon Business Plan Template: NZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”

Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy. Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has…

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Salon Marketing Strategies: Inner Circle member (5 years) Lesley Morgan-Wesson, ‘Lady at Bay’, Sydney

“Hi Greg, I don’t think I have ever worked as hard in any business I have either owned or worked for, as I have done in this one… so I’m certainly pleased to share with you some of our recent successes, which are the result of tireless endeavour… Having succeeded in being the salon that…

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Day Spa Business Plan Template: Mystery Shopper Reveals Why Salons Are Losing Thousands Of $$$….Could This Be Happening In Your Salon Too?

Imagine being invited to someone’s house, having a really great time and then never being invited back again…you’d feel pretty hurt, right? Well, two months ago I was asked to be a mystery shopper for one of Auckland’s top Day Spas and that’s exactly how I felt when I left the Spa….totally hurt that I…

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