The Story a Leading Beauty Magazine Refused to Publish – Because it’s ‘Too Honest’

As our coaching & marketing members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading…

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Successful Salon Business Plan Template: NZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”

Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy. Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has…

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Marketing Plan For A Hair Salon Business : Are you an entrepreneur, or just a business owner?

 Marketing Plan For Hair Salon Business: Are you an entrepreneur, or just a business owner? Even those salon and spa owners whose business is recording bigger and bigger sales in spite of the recession (and there are plenty of our Inner Circle members reporting extraordinary results, see the photo and caption at left, and elsewhere…

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