[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing

Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7 CRUCIAL elements to any successful salon marketing…

Read More →

Hair extensions – Very Profitable, but you still need to sell it HARD.

Hair extensions are one of the most profitable services for any salon. But you can’t simply post a glossy picture and hope for the best. Like all direct response marketing, it still needs to be accompanied by a compelling OFFER, and reasons to call you NOW (eg, scarcity, limited to the first X to call…

Read More →

[VIDEO] How Peta got 30 new clients

Peta Hyde owns a successful salon in Caloundra, Queensland, just south of the Sunshine Coast. She’s been a Member of Worldwide Salon Marketing’s top-level My Social Salon marketing & coaching program for a long time. So she knows that successful salon marketing and advertising is about taking lots of action, simultaneously…not doing one thing and…

Read More →

Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

Read More →

[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months

Listen to  Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s program and in the next three months her sales literally more than doubled as she rolled out the direct mail campaigns, in-salon promotions and online marketing systems, including her new WSM-built website www.day-spa-montreal.com and her new Smart Salon App…

Read More →

Why Most Salon Marketing Fails

Why Most Salon Marketing Fails – Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their…

Read More →

How to collect deposits and stop salon no-shows forever!

One of the greatest frustrations for many salon & spa owners is NO-SHOWS! They’re expensive, time-wasting and profit-sapping. But it doesn’t have to be that way. In this webinar, recorded with successful Brisbane salon entrepreneur Anita Clements of Twisted Desire, watch and listen carefully as Anita explains how she eliminated no-shows forever – and discovered…

Read More →

Problems finding good staff? Then stop being so ‘nice’ about it!

We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone gets any…

Read More →

Outrageous salon advertising that gets results

Ninety-nine percent of the advertising done by the average salon or spa is so timid, so ‘me-too’, so same-same, it doesn’t even register on the average reader’s radar. They don’t even feel the wind of it as it goes by. That can’t be said of this in-your-face piece of marketing put together using “WSM-style” direct…

Read More →

NEW salon marketing templates for Mothers Day salon marketing

 LIVE now on the Members Only website We’re adding dozens of new salon advertising and marketing templates to the Members only ‘sealed section’ website site every month – in March, a completely new series of templates for one of the BIGGEST salon marketing events of the year. Mothers Day is a big day for salons…

Read More →

Page 1 of 3