NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

Read More →

First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!

The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers. Click here to…

Read More →

Why it’s DUMB to blame the media when your salon marketing doesn’t work.

  Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it never got…

Read More →

NZ Success Story: Find Out What Happened When The Local Paper Accidentally Deleted The Phone Number from Lynette Adams’ Mothers Day Ad!

There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action. So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template,…

Read More →

Hidden Gems of The Members-Only Website!

STOP PRESS: We’ve just opened the NEW Salon Advertising Templates Webstore here! If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is.  Many members tell me how they often spend hours browsing around all the different…

Read More →

Spa Marketing Template: Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”

I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in.  Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive…

Read More →

Hair Salon Website Template Free For NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

Hair Salon Website Template Free For NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau.  Lynda placed an advertorial in her local Manukau Courier and the…

Read More →

Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People

Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out…

Read More →

Salon Website Template: The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response

Salon Website Template: The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response   Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the…

Read More →

Salon Templates Make Salon Superstars – Inner Circle Member of the Week: Linda Gordon

Salon Templates Make Salon Superstars – Inner Circle Member of the Week: Linda Gordon The salon ad campaign that brought in 56 new clients in 5 days: “We placed the ad in the New Zealand Herald and Aucklander on Thursday and again in the Herald on Sunday. The total cost for the 3 ads was…

Read More →

Page 2 of 3