Greg’s Diary – The Salon Industry, a definition of insanity.

Thirteen years ago this month, I started coaching and supplying marketing resources to the salon industry. I guess I must have spoken to literally thousands of salon & spa owners all over the world in that time. Many things have changed. When I started Worldwide Salon Marketing in February 2004, smart phones hadn’t been invented.…

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Thieves & Liars – How to Protect Your Salon Business

For reasons that will become obvious, we’re in no way identifying the victim in this report. I’ll call her Jenny. It’s a false name, but everything else you read here about her salon business happened exactly as described, in the latter half of 2016. Jenny’s otherwise-successful beauty business has been brought to its knees –…

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How to set up a salon business for sale [VIDEO]

Many salon owners dream of ‘cashing out’ after too many years of hard work, building their business. Too few achieve that dream. Not many even get a sniff of interest. When Marnie and Peter Doman sold their Perth beauty salon, they had a queue of eager buyers. Yet just a few years previously, they were…

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The dumbest salon business advice

I’d be filthy rich if I had a dollar for every time a salon or spa owner has told me “My product suppliers provide all the marketing I need…” The image you see here is the kind of marketing ‘advice’ some product suppliers are handing out to their retail partners. (I’ve blotted out the name…

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Marketing Your Salon or Spa: the THREE things that really matter

This might just be the most important few paragraphs you read this week, this month, or even this year. It was sparked by a converstion with a brand new WSM member, who called shortly after the courier knocked on her door to hand over her Essential Salon Owner’s Marketing Toolkit® This salon owner was clearly…

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[VIDEO] How Louise sold $15,350 in salon memberships

Want to bring in a PILE of cash to your beauty or hair salon business, but don’t know where to start?  Louise Adkins of Lavish Skin in Benalla, Victoria has been a Member of WSM’s marketing program for 9 years, but she’d never tried selling memberships to her clients like this before. After watching a…

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Accurate Thinking in the Salon Business – Do you choose your customers, or do they choose you?

“Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer.” Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any business – and the salon business…

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Planning your salon marketing – are you up to the task?

A salon owner once asked me – with a completely straight face – if I could write her an ad that would flood her salon with customers and turn her business into a thriving cash machine. Overnight. In other words, “give me one perfect off-the-shelf, simple solution to a complicated, multi-faceted, ever-changing and, more to…

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Is your salon business CONGRUENT in all areas? Here’s a checklist…

“Is your salon business CONGRUENT” Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you glean, it’s completely worthless unless you implement it, or put it to use in some way. On one forum today I noticed a salon owner asking opinions…

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Problems finding good staff? Then stop being so ‘nice’ about it!

We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone gets any…

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