Problems finding good staff? Then stop being so ‘nice’ about it!

We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone gets any…

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Why Salon Businesses Fail; ‘Implementation Reluctance’ and how to overcome it.

Years ago I used to work with someone who was full of ideas. No, I mean, many of them were really, seriously good ideas. Okay, some were klutzy, ill-researched mere brain dumps, but there were many that had real merit. They’d tumble out of this person’s mouth in a torrent, like confetti. At first I…

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Ten ‘rules’ for setting up a new salon for success

After more than a decade of coaching and advising thousands of salons & spas around the world on marketing & sales, there’s one question cropping up repeatedly that I simply can’t answer. Not because I don’t understand the question, but because it’s the wrong question. Typical is this version. It lobbed into my email inbox…

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How to Collect $20,000 (or more!) from your ‘missing in action’ clients

It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. In more than a decade of consulting to salons, I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer worth…

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[VIDEO] Is your salon marketing shallow, or deep and strong? Salon marketing ideas you probably haven’t though of…

A salon owner wrote to me a few weeks ago, bemoaning the fact that “I’ve run out of salon marketing ideas. Everybody’s doing package deals now, value-added offers and so on. It’s frustrating, if we all do it, there’s nothing to help the customers differentiate between us any more….” That kind of thinking betrays a…

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Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013

Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and established salons but just want to know how to improve…

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The Salon Business – at least your clients don’t HATE you!

It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a…

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First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!

The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers. Click here to…

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FREE No-Show Report That Will Save the Hair and Beauty Industry Millions of Dollars Each Year – Available NOW!

If you are part of the statistic that shows Australia and New Zealand salons lose an estimated $423 million per annum (ouch!) in customer no-shows then you will want to read this report. Stop banging your head against a wall because there are solutions to the problem. In this 15-page in depth report you will find: The ‘You and Us…

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“I bought a Jeep! – thanks to successful salon marketing.” [VIDEO]

Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her house, she was on the verge of nervous breakdown. So I couldn’t help but smile this week when Marnie turned up at my office in her brand new $60,000 Jeep SUV. She’d picked it up that…

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