News Release: ‘Rude Clients Cost Australian Salons $250million in Lost Sales’

New Survey Reveals the Shocking Cost of ‘No-Shows’ Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients. In a new survey conducted by Worldwide Salon Marketing, the vast majority of 130 salon owners questioned revealed they had…

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Worldwide Salon Marketing NZ Sponsors Marketing Excellence Award, NZ Beauty Awards 2013

It is with great excitement and pleasure that I announce Worldwide Salon Marketing NZ will be a principle sponsor of the NZ Beauty Awards on July 6 and more specifically of the newly created ‘Marketing Excellence’ Award. The Awards will be held at the Pullman Hotel & Resort, Auckland. We believe that this new marketing award is…

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How this NZ Salon Tripled Sales

Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks…

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NZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!

Every salon owner loves the thought of getting more new clients through their business.  It means an increase in turnover, profit, more product sales and so on.  But what it also means for a lot of salon owners is more time ‘on the tools’.  And that’s scary when you are already working 50 hours a…

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Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!

New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in…

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Salon Business Plan Template: Young kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…

Just before Christmas, I took a call from a young salon owner who was clearly in some distress. It soon became clear why. “I’m due to have my first baby in 6 weeks,” she said. I congratulated her and said she must be excited, wow, wonderful and other such supportive small talk. “More terrifying than…

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Hair Salon Marketing Strategy And Business Management – what would YOU do if this was happening to you?

Hair Salon Marketing Strategy And Business Management – what would YOU do if this was happening to you?    In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down…

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Marketing Your Salon Business – How to Think Outside the Box; includes example

Marketing Your Salon Business – How to Think Outside the Box; includes example   Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you…

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Salon Web Template: From Struggle Street to Stardom – Lisa’s Story

Salon Web Template: From Struggle Street to Stardom – Lisa’s Story   South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it…

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A Salon Client Card Template For Advertising – is this the world’s WORST ad?

A Salon Client Card Template For Advertising – is this the world’s WORST ad?    If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped…

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