Clients Paying You Upfront? What?

Quite possibly my favourite marketing idea EVER, this idea it continues to stun salon owners across the globe. Know what I’m talking about? Salon memberships. It’s like Netflix – but instead of binging House of Cards, your clients are binging their leg waxes, hair cuts, and lash extensions. Salon memberships – when done right –…

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5 MORE Hair Salon Marketing Ideas You Can Use Instantly

Since last week’s lot of 5 hair salon marketing ideas… I’ve been bombarded with member’s asking for more ideas. Well, here we go! They’re super easy, and mostly free… Enjoy! 1. Memberships There’s gym memberships. There’s Netflix. There’s gold club memberships. Why don’t you do salon memberships? Your clients pay for an UP FRONT membership – one of…

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[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing

Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7 CRUCIAL elements to any successful salon marketing…

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4 Marketing Ideas for Salons

Marketing. It’s the only industry other than Hollywood that’s filled with 80% crap. When done right, it creates miracles. When wrong, it ruins bank accounts, businesses and reputations. We’re living in a world where one tweet can make or break a business – and we’re living in a world where we can interact with almost any person,…

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[VIDEO] From $6,000 a month to $30,000 a month – in THREE years.

“I almost never go into the salon any more. I stay at home with my toddler son, while the business grows and grows…” Nicole Lopez is living the dream that only a small percentage of salon owners ever realize. From a standing start three years ago, her hair & beauty salon in a down-market, outer…

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NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

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[VIDEO] Is your salon marketing shallow, or deep and strong? Salon marketing ideas you probably haven’t though of…

A salon owner wrote to me a few weeks ago, bemoaning the fact that “I’ve run out of salon marketing ideas. Everybody’s doing package deals now, value-added offers and so on. It’s frustrating, if we all do it, there’s nothing to help the customers differentiate between us any more….” That kind of thinking betrays a…

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First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!

The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers. Click here to…

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NZ Musician and WSM Director Chris Sanders, Touring Salons To Help Women with Cancer

Stadiums, town halls, pubs.  They’re your traditional music venues.  But salons? Well, for NZ singer-songwriter Chris Sanders, he is about to embark on what could be called the world’s most unique music tour ever.  A tour of salons, and it’s all in the name of a good cause, women’s cancer support network ‘Look Good, Feel…

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News Release: ‘Rude Clients Cost Australian Salons $250million in Lost Sales’

New Survey Reveals the Shocking Cost of ‘No-Shows’ Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients. In a new survey conducted by Worldwide Salon Marketing, the vast majority of 130 salon owners questioned revealed they had…

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