5 MORE Hair Salon Marketing Ideas You Can Use Instantly

Since last week’s lot of 5 hair salon marketing ideas… I’ve been bombarded with member’s asking for more ideas. Well, here we go! They’re super easy, and mostly free… Enjoy! 1. Memberships There’s gym memberships. There’s Netflix. There’s gold club memberships. Why don’t you do salon memberships? Your clients pay for an UP FRONT membership – one of…

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Salon & Spa Marketing – Pricing & Lessons from Picasso

Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone.…

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Salon Business Marketing 101: The Mistake of Linear or ‘Consecutive’ Marketing

Yesterday we took a call from a distressed Member, a salon who’s been with us for several months. “I ran two ads in a local magazine, and got zero response.” Among the dozens of calls and emails we get every week, from salon owners expressing delight and wonder at the results they’re achieving as a…

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Salon Template Superstars – Inner Circle Member of the Week, Susan Vincent – USA

Salon Template Salon Superstars – Inner Circle Member of the Week, Susan Vincent – USA If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in…

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Salon Marketing Plan Strategy: Are They SERIOUS??

Salon Marketing Plan Strategy: Are They SERIOUS?? When I first read the following email from a spa owner last weekend, I thought she was having a lend of me, taking the mickey. I read it again, and again. Nope, she was actually serious. But it still took my breath away. So I’m not going to…

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Salon Marketing Plan Strategy: Has the Gorilla Got You in its Grip?

Salon Marketing Plan Strategy: Has the Gorilla Got You in its Grip? Is it little wonder that so many in the hair and beauty business find themselves in more trouble than a blind, one-legged dog? Every week, our fax machine pours forth with a stream of ‘HELP’ letters, from hair stylists and estheticians who’ve suddenly…

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Salon Marketing Plan Using Salon Template SMS to ‘Raise the Dead’

  Text message marketing can get great results…but it still comes down to the OFFER Salon Marketing Plan Using Salon Template SMS to ‘Raise the Dead’ WSM member Ian Simonsen from Gallery Hair Design in Auckland, New Zealand, wanted to get more clients in the door. In particular, he wanted old clients back in, and…

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A Salon Marketing Plan: How Galleria Hairdressing Tripled Their Sales

A Salon Marketing Plan: How Galleria Hairdressing Tripled Their Retail Sales  WSM member Ann Stone of Galleria Hairdressing in Port Macquarie, New South Wales, tells me their sales of retail product have tripled over the past 12 months with a salon marketing plan. In the year to April 2007, the salon sold only $9,667 worth of…

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