Case Study – co-ordinating an offline and online promotion [with Video]

Last year Microsoft shelled out $26 billion – yes, that’s twenty six billion dollars – to take over LinkedIn. Just think about that for a minute – $26 billion is greater the entire Gross Domestic Product of more than half the countries in the whole world. And why would Microsoft do that? LinkedIn’s total revenue…

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Marketing Plan For A Beauty Salon: What to do when your competition COPIES you…

Marketing Plan For A Beauty Salon: What To Do When Your Competition COPIES You… We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it. For most Members, this is rarely a big problem, mainly because the salon…

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How to Create A Client-Attracting, Money-Making Ad That Actually Works for your Salon

No salon advertising, no matter how well written, is worth spending money on unless it has a great offer. Take a look through the newspaper. It is astounding how many business owners have spent good money to buy expensive ad space, and filled it with nothing more than a big business card. Unless you’re letting…

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How to Check if Your Salon Website is Really Working for You

Google is the new Yellow Pages. So a website is absolutely essential as part of your overall salon marketing. Any kid with a laptop can build a basic website these days. Or you can build one yourself using online services such as Wix. That’s the easy part. You can have the prettiest website on the…

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5 MORE Hair Salon Marketing Ideas You Can Use Instantly

Since last week’s lot of 5 hair salon marketing ideas… I’ve been bombarded with member’s asking for more ideas. Well, here we go! They’re super easy, and mostly free… Enjoy! 1. Memberships There’s gym memberships. There’s Netflix. There’s gold club memberships. Why don’t you do salon memberships? Your clients pay for an UP FRONT membership – one of…

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Stop getting hit on by SEO “Experts”

Barely a day goes by that I don’t get an email from somebody – usually in the backblocks of India, Pakistan or the Philippines – promising to ‘get my website to the top of Google’. If you run any kind of business, no doubt you get the same kind of emails. Y’know, those spam emails.…

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How to Market a Beauty Salon

My technical gurus tell me that every month, hundreds of people around the world are going to Google and typing ‘how to market a beauty salon’. It’s such a simple query, an obvious question, and I’m guessing that almost all of these people are searching for an equally simple ‘silver bullet’ answer. Well, here’s where…

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[VIDEO] How to get your salon ‘found’ by new clients in their salon search results

Word of mouth is great. Old-fashioned ‘offline’ salon marketing works too. But there is ONE major way people are now looking for salon or spa services in your local area. And if you can’t be found when they search on their smart-phone and look at the salon search results, you’re missing out on 90% of…

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[VIDEO] Christmas in Your Salon; How to ‘Smash it’!

There’s no doubt about it, the few weeks leading up to Christmas is THE big trading opportunity for the year for almost all salons & spas. But…if you’re going to wring every last dollar out of it, you have to plan your promotions and marketing with military precision. Here’s a short excerpt from a webinar…

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WSM Member Wins Major Business Award

Congratulations to Rachael Martin of Guys and Dolls in Bunbury, Western Australia. Rach joined Worldwide Salon Marketing way back in 2007 – and used the tools, templates and resources in the Members Only Million Dollar Resources Library to turn her business into a powerful cash-generating machine. So much so, she’s just won Young Business Achiever…

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