“I laugh at the recession,” says USA salon owner Mario Raia

FREE audio recording – Listen in as USA Members describe how their businesses have thrived in the recession If your salon business is suffering, on the brink of closing the doors, barely able to find the rent – you’re not alone. More than a hundred US salons are closing every day. While the Australian economy…

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Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty

Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty The Carpenter who turned into a Salon Marketer It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes. Sean…

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Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King

Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it. “Blacked out windows, purple everywhere… it was awful. The two…

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Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys

Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys   How Just 3 Promotions Brought in an EXTRA $15,047 in August IC member and Toolkit owner Cathy Davys is a believer in simultaneous, sustained action for bigger sales and more clients, and she’s certainly delivering those results, from what…

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Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People

Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out…

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Beauty Salon Template Inner Circle Member of the Week: $160,000 increase in one year

Beauty Salon Template Inner Circle Member of the Week: $160,000 increase in one year   Bev Bowman of Beautique Beauty Medispa in Cooranbong, NSW writes: “I have wanted to write to you for a while now to let you know how happy we are with your salon marketing program and our increased sales. We attended…

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Salon Price List Template: WSM named among 100 Fastest Growing Companies

Salon Price List Template: WSM named among 100 Fastest Growing Companies   We’re delighted to reveal that – thanks to our many hundreds of Inner Circle member salons around the world – Worldwide Salon Marketing has been named by Business Review Weekly among Australia’s top 100 fastest growing small to medium companies. With average annual…

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Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month

Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also…

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Salon Website Template: The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response

Salon Website Template: The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response   Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the…

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Beauty Salon Marketing 101: Back to Basics

Beauty Salon Marketing 101: Back to Basics   Asking Too Much Of Your Advertising. Most business owners try to get their ad to do too much, to appeal to all possible prospects. And by doing so, it achieves nothing. Asking a single ad to do everything is asking too much of it. A single ad should…

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