[VIDEO] Why ‘old-fashioned’ salon marketing still works

[VIDEO] Why ‘old-fashioned’ salon marketing still works – Two interviews with salon owners who swear by the effectiveness of ‘old-fashioned’ hard copy marketing. These videos were recorded about the time when it seemed many salon owners had become seduced into thinking that modern marketing was all about social media, email and text messaging…because it’s (allegedly)…

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Why Most Salon Marketing Fails

Why Most Salon Marketing Fails – Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their…

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Planning your salon marketing – are you up to the task?

A salon owner once asked me – with a completely straight face – if I could write her an ad that would flood her salon with customers and turn her business into a thriving cash machine. Overnight. In other words, “give me one perfect off-the-shelf, simple solution to a complicated, multi-faceted, ever-changing and, more to…

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How to collect deposits and stop salon no-shows forever!

One of the greatest frustrations for many salon & spa owners is NO-SHOWS! They’re expensive, time-wasting and profit-sapping. But it doesn’t have to be that way. In this webinar, recorded with successful Brisbane salon entrepreneur Anita Clements of Twisted Desire, watch and listen carefully as Anita explains how she eliminated no-shows forever – and discovered…

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Do you make these pricing mistakes?

In my daily newspaper, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to do it…

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The ‘Hollywood’ Salon Template Strikes Again! This Time For Veronica Leigh of Simply Exquisite in Christchurch, NZ

For those salons that have either been through or are currently in one of our Worldwide Salon Marketing programs, you will be very familiar with our ‘Hollywood Woman’ salon template. This salon marketing template, which comes in many designs, has been the backbone of everything that WSM stands for when it comes to direct response…

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Is your salon business CONGRUENT in all areas? Here’s a checklist…

“Is your salon business CONGRUENT” Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you glean, it’s completely worthless unless you implement it, or put it to use in some way. On one forum today I noticed a salon owner asking opinions…

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Problems finding good staff? Then stop being so ‘nice’ about it!

We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone gets any…

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[VIDEO] The ‘Surprise’ Salon Marketing Tool Most Salon Owners are Scared Of

When Leon and Anita Smith looked at the forward appointment schedule in their Port Melbourne salon a couple of weeks ago, things looked grim. You could fire a cannon through it and not hit anyone. It’s enough to send many salon owners into a panic, frozen into inaction. But Leon & Anita had signed up…

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Are you BORING your customers rigid?

Two emails, from opposite sides of the planet, got me thinking this morning; what is it about personality that makes so many business owners do everything in their power to hide it from their customers and potential markets? It seems to me that most salon & spa owners bend over backwards to use their ‘professional’…

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