Why Salon Businesses Fail; ‘Implementation Reluctance’ and how to overcome it.

Years ago I used to work with someone who was full of ideas. No, I mean, many of them were really, seriously good ideas. Okay, some were klutzy, ill-researched mere brain dumps, but there were many that had real merit. They’d tumble out of this person’s mouth in a torrent, like confetti. At first I…

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How to put your salon prices up NOW! [VIDEO]

Many salon owners quake at the knees when I suggest they put their prices up. (It’s one of only THREE ways to increase your sales.) Remarkably, so fearful are so many about losing clients they even announce their impending price rises in advance. Narelle McKenzie is one salon owner who’ll never again fear raising her…

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[VIDEO] Online reviews – why you need them, and how to get them!

For decades, word of mouth has been the most powerful and effective form of marketing just about any business can use. Restaurants, movies, holiday resorts and dozens of others live or die on the basis of their referrals…hardly anyone would even think of booking an overseas holiday these days without checking on Tripadvisor first. The…

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Things you didn’t know about salon price lists…

In my morning newspaper today, a story that precisely illustrates and emphasizes this essay on pricing strategy I blogged about earlier this year. The story is about an Australian chef working at a restaurant in London who’s created a waygu beef burger with a sticker price of more than two thousand dollars. Now, if your…

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Ten ‘rules’ for setting up a new salon for success

After more than a decade of coaching and advising thousands of salons & spas around the world on marketing & sales, there’s one question cropping up repeatedly that I simply can’t answer. Not because I don’t understand the question, but because it’s the wrong question. Typical is this version. It lobbed into my email inbox…

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What it takes to increase monthly salon sales by $10,000

I’ve taught a lot, written a lot about the enormous amount of ACTION required to make a real difference to a salon’s financial performance over time. It’s simply folly to rely on ONE thing to bring customers through the door. Success is doing a dozen different things – simultaneously, persistently, relentlessly. Amber Clayton is a…

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Breaking salon sales records – in the Australian Outback

Alice Springs, Northern Territory, in the ‘dead heart’ of Australia. Think jackeroos, cattle, red dust and elderly tourists towing caravans. Hardly an ideal location, you’d think, for a thriving hair & beauty salon. But they’re bred tough in the Northern Territory. When Janet Chisholm and her business partner Glenda started their salon from scratch four…

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How this salon QUADRUPLED sales – in two months.

Achieving a massive increase in salon sales isn’t actually all that difficult – IF you’re prepared to to take Massive Action. At Labella Beautique in Rockhampton, Queensland, owners Deanne & Shenae joined Worldwide Salon Marketing’s My Social Salon program in late May 2014. Two months later, they’d quadrupled their sales with a concentrated marketing effort…

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How to Collect $20,000 (or more!) from your ‘missing in action’ clients

It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. In more than a decade of consulting to salons, I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer worth…

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Salon Marketing 101: How’s THIS for laziness?

Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to…

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