[VIDEO] Online review sites – Is Your Salon’s Reputation Being Trashed…or Treasured?

The world has changed. Just a few years ago, your clients might tell a handful of people about their experience – good or bad – in your salon. Now, they can tell millions with the click of a mouse, thanks to the proliferation of review sites online. Review sites have become a major cog in…

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Salon Marketing 101: do you make these dumb mistakes when you email clients?

I get literally hundreds of emails every day. And I don’t mind, because I study a lot of them for clues to getting better response to my own email marketing. So, if you’re using email to market to your clients, here are a couple of things you need to pay attention to. Here’s what NOT…

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Salon Marketing Online – How to Completely Dominate Your Local Market

There are many ways to dominate any given market in the salon & spa industry. You can have product dominance, when your product or service is the only such product or service in your area. You can have demographic dominance, where more people in any given demographic come to your salon as against all the…

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My Salon Success Newsstand App Smashes The 2000 Downloads Barrier

Breaking News: Perth, Western Australia Salon Marketing News – My Salon Success Newsstand App Smashes The 2000 Downloads Barrier All over the world salon owners are downloading this magazine in their hundreds.  Based on the success of the iPad and iPad mini in the Salon space Worldwide Salon Marketing Pty Ltd, WSM, took action and moved…

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First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!

The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers. Click here to…

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Why it’s DUMB to blame the media when your salon marketing doesn’t work.

  Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it never got…

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[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!

Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple – because you had very little choice when it came to which ‘media’ to use. You had word of mouth of course – always the best kind of advertising. You had one-on-one, face to face marketing. Maybe some…

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[VIDEO] Looking for beauty articles & hair articles for your salon newsletters, emails, blog posts or status updates? Check out the Salon & Spa Beauty Bank!

Download a FREE sample of articles from the Salon & Spa Beauty Bank here! Faced with the task of writing an article for a salon newsletter, a blog post or a social media status update, you can’t blame most hair stylists, beauty therapists or salon owners for throwing their hands in the air and groaning…

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NZ Success Story: Find Out What Happened When The Local Paper Accidentally Deleted The Phone Number from Lynette Adams’ Mothers Day Ad!

There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action. So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template,…

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“I bought a Jeep! – thanks to successful salon marketing.” [VIDEO]

Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her house, she was on the verge of nervous breakdown. So I couldn’t help but smile this week when Marnie turned up at my office in her brand new $60,000 Jeep SUV. She’d picked it up that…

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